{"id":33009,"date":"2026-08-06T07:57:10","date_gmt":"2026-08-06T05:57:10","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=33009"},"modified":"2026-08-02T10:57:17","modified_gmt":"2026-08-02T08:57:17","slug":"veliki-pogled-unatrag-na-eru-tima-cooka-kako-se-apple-promijenio-u-brojkama-u-15-godina","status":"publish","type":"post","link":"https:\/\/www.appleking.hr\/blog\/veliki-pogled-unatrag-na-eru-tima-cooka-kako-se-apple-promijenio-u-brojkama-u-15-godina","title":{"rendered":"Veliki pogled unatrag na&nbsp;eru Tima Cooka: Kako se Apple promijenio u&nbsp;brojkama u&nbsp;15 godina?"},"content":{"rendered":"<p><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=32996#main\" rel=\"attachment wp-att-32996\"><img data-attachment-id=\"32996\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/velke-ohlednuti-za-erou-tima-cooka-jak-se-zmenil-apple-za-15-let-v-cislech\/chatgpt-image-aug-2-2026-at-10_31_59-am#main\" data-orig-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_31_59-AM.png\" data-orig-size=\"1536,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ChatGPT Image Aug 2, 2026 at 10_31_59 AM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_31_59-AM-300x200.png\" data-large-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_31_59-AM-1024x683.png\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-32996\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_31_59-AM-1024x683.png\" alt=\"\" width=\"758\" height=\"506\" srcset=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_31_59-AM-1024x683.png 1024w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_31_59-AM-300x200.png 300w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_31_59-AM-768x512.png 768w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_31_59-AM.png 1536w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Nakon dugih petnaest godina, jedno od&nbsp;najva\u017enijih poglavlja u&nbsp;Appleovoj povijesti bli\u017ei se kraju. Tim Cook, koji je preuzeo tvrtku od&nbsp;Stevea Jobsa u&nbsp;kolovozu 2011., opra\u0161ta se od&nbsp;pozicije izvr\u0161nog direktora i&nbsp;1.&nbsp;rujna \u0107e vodstvo predati Johnu Ternusu. Kada je Tim Cook preuzeo tvrtku od&nbsp;Stevea Jobsa, mnogi su sumnjali ho\u0107e li mo\u0107i nastaviti naslje\u0111e jednog od&nbsp;najve\u0107ih vizionara u&nbsp;tehnolo\u0161kom svijetu. Danas, me\u0111utim, brojke govore same za sebe. Tijekom njegova mandata, Apple je narastao do&nbsp;dimenzija koje je bilo te\u0161ko zamisliti \u010dak i&nbsp;prije petnaest godina. Do\u0111ite vidjeti kako se Apple promijenio u&nbsp;15 godina \u0161to se ti\u010de brojki!<\/span><\/span><\/p>\n<h1><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Apple \u0107e za \u010detvrtinu zaraditi ono \u0161to je danas zara\u0111ivao za cijelu godinu<\/span><\/span><\/strong><\/h1>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Jedan od&nbsp;najzna\u010dajnijih pokazatelja uspjeha Tima Cooka su financijski rezultati tvrtke. U&nbsp;2011.&nbsp;godini, kada je postao izvr\u0161ni direktor, Apple je ostvario godi\u0161nji prihod od&nbsp;108 milijardi dolara. Za usporedbu, u&nbsp;tre\u0107em tromjese\u010dju ove godine tvrtka je zaradila 109,4 milijarde dolara. Drugim rije\u010dima, dana\u0161nji Apple uspijeva zaraditi vi\u0161e u&nbsp;jednom tromjese\u010dju nego u&nbsp;cijeloj godini kada je Cook preuzeo vodstvo.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=32997#main\" rel=\"attachment wp-att-32997\"><img data-attachment-id=\"32997\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/velke-ohlednuti-za-erou-tima-cooka-jak-se-zmenil-apple-za-15-let-v-cislech\/chatgpt-image-aug-2-2026-at-10_40_50-am#main\" data-orig-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_40_50-AM.png\" data-orig-size=\"1536,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ChatGPT Image Aug 2, 2026 at 10_40_50 AM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_40_50-AM-300x200.png\" data-large-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_40_50-AM-1024x683.png\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-32997\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_40_50-AM-1024x683.png\" alt=\"\" width=\"758\" height=\"506\" srcset=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_40_50-AM-1024x683.png 1024w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_40_50-AM-300x200.png 300w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_40_50-AM-768x512.png 768w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_40_50-AM.png 1536w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Ali to nije sve. Apple je prijavio prihod od&nbsp;416 milijardi dolara za fiskalnu godinu 2025., \u0161to samo potvr\u0111uje koliko je dramati\u010dno tvrtka rasla u&nbsp;posljednjih petnaest godina. Evolucija iPhonea je jednako impresivna. U&nbsp;2011.&nbsp;godini Appleova prodaja telefona donijela je 47 milijardi dolara. Me\u0111utim, samo u&nbsp;posljednjem tromjese\u010dju ove godine iPhone je ostvario prihod od&nbsp;54,3 milijarde dolara.<\/span><\/span><\/p>\n<h1><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Tvrtka vrijedna bilijun dolara i&nbsp;tehnolo\u0161ki div<\/span><\/span><\/strong><\/h1>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Pod vodstvom Tima Cooka, Apple je postao simbol rasta, ne samo u&nbsp;smislu prihoda ve\u0107 i&nbsp;u&nbsp;smislu vrijednosti cijele tvrtke. Apple je bio prva javno trgovana tvrtka na&nbsp;svijetu koja je prema\u0161ila granicu od&nbsp;jednog bilijuna dolara. Zatim je probio granicu od&nbsp;dva bilijuna, pa&nbsp;tri bilijuna, a&nbsp;posljednjih dana tvrtka je \u010dak nakratko prema\u0161ila granicu od&nbsp;pet bilijuna dolara tr\u017ei\u0161ne vrijednosti.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=32998#main\" rel=\"attachment wp-att-32998\"><img data-attachment-id=\"32998\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/velke-ohlednuti-za-erou-tima-cooka-jak-se-zmenil-apple-za-15-let-v-cislech\/chatgpt-image-aug-2-2026-at-10_44_56-am#main\" data-orig-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_44_56-AM.png\" data-orig-size=\"1536,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ChatGPT Image Aug 2, 2026 at 10_44_56 AM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_44_56-AM-300x200.png\" data-large-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_44_56-AM-1024x683.png\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-32998\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_44_56-AM-1024x683.png\" alt=\"\" width=\"758\" height=\"506\" srcset=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_44_56-AM-1024x683.png 1024w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_44_56-AM-300x200.png 300w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_44_56-AM-768x512.png 768w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_44_56-AM.png 1536w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Iako je cijena dionica neznatno pala od&nbsp;posljednjih rezultata zbog o\u010dekivanih problema s&nbsp;opskrbom memorijom, Apple i&nbsp;dalje vrijedi oko 4,5 bilijuna dolara i&nbsp;ostaje jedna od&nbsp;najvrjednijih tvrtki na&nbsp;svijetu. Uspje\u0161nost dionica to odra\u017eava. Dan nakon \u0161to je Cook preuzeo du\u017enost, jedna dionica vrijedila je 13,35 dolara. Danas se trguje po&nbsp;cijeni od&nbsp;oko 305 dolara, \u0161to je otprilike 23 puta vi\u0161e.<\/span><\/span><\/p>\n<h1><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Preko 2,5 milijardi aktivnih ure\u0111aja<\/span><\/span><\/strong><\/h1>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Tim Cook ne stoji samo iza rekordnih financijskih rezultata. Appleova baza korisnika tako\u0111er je zna\u010dajno porasla. Tvrtka sada izvje\u0161tava da vi\u0161e od&nbsp;2,5 milijarde ure\u0111aja aktivno koristi njezine proizvode diljem svijeta. Kada je Apple prvi put po\u010deo objavljivati \u200b\u200b\u200b\u200bte brojke 2016.&nbsp;godine, objavio je da je dosegao prvu milijardu aktivnih ure\u0111aja. Tijekom sljede\u0107ih godina, baza korisnika se vi\u0161e nego udvostru\u010dila.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><\/span><\/span><\/p>\n<h1><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Usluge su se pretvorile u&nbsp;ogroman posao<\/span><\/span><\/strong><\/h1>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Poslovanje s&nbsp;uslugama vjerojatno je najve\u0107i poslovni uspjeh Cookove ere. U&nbsp;2011.&nbsp;godini Appleovo poslovanje s&nbsp;uslugama ostvarilo je 9,4 milijarde dolara prihoda za cijelu godinu. Me\u0111utim, samo u&nbsp;posljednjem tromjese\u010dju ove godine, odjel je ostvario 30,7 milijardi dolara. U&nbsp;cijeloj fiskalnoj godini 2025.&nbsp;usluge su ostvarile 109 milijardi dolara.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=32999#main\" rel=\"attachment wp-att-32999\"><img data-attachment-id=\"32999\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/velke-ohlednuti-za-erou-tima-cooka-jak-se-zmenil-apple-za-15-let-v-cislech\/chatgpt-image-aug-2-2026-at-10_47_10-am#main\" data-orig-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_47_10-AM.png\" data-orig-size=\"1536,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ChatGPT Image Aug 2, 2026 at 10_47_10 AM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_47_10-AM-300x200.png\" data-large-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_47_10-AM-1024x683.png\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-32999\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_47_10-AM-1024x683.png\" alt=\"\" width=\"758\" height=\"506\" srcset=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_47_10-AM-1024x683.png 1024w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_47_10-AM-300x200.png 300w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_47_10-AM-768x512.png 768w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_47_10-AM.png 1536w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Ove brojke posljedica su ogromnog \u0161irenja ponude. Dok su se 2011.&nbsp;godine usluge sastojale prakti\u010dki samo od&nbsp;App Storea, iTunesa i&nbsp;AppleCarea, danas portfelj uklju\u010duje, na&nbsp;primjer, Apple Music, Apple TV+, Apple Arcade, Apple Fitness+, Apple Pay, Apple Card, iCloud+ i&nbsp;reklamne platforme u&nbsp;App Storeu i&nbsp;Mapsu. Tvrtka je tako\u0111er objavila da trenutno ima 1,5 milijardi aktivnih pretplata na&nbsp;sve&nbsp;svoje usluge.<\/span><\/span><\/p>\n<h1><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Apple je lansirao desetke klju\u010dnih proizvoda<\/span><\/span><\/strong><\/h1>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Iako se Tim Cook \u010desto povezuje s&nbsp;poslovnim menad\u017ementom tvrtke, upravo je tijekom njegova mandata stvoreno mnogo danas kultnih proizvoda. Lansirani su Apple Watch, AirPods, HomePod, Vision Pro i&nbsp;potpuno nova generacija Macova izgra\u0111enih na&nbsp;Apple Silicon \u010dipovima, koja je ozna\u010dila jednu od&nbsp;najve\u0107ih tehnolo\u0161kih promjena u&nbsp;povijesti tvrtke.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=33000#main\" rel=\"attachment wp-att-33000\"><img data-attachment-id=\"33000\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/velke-ohlednuti-za-erou-tima-cooka-jak-se-zmenil-apple-za-15-let-v-cislech\/chatgpt-image-aug-2-2026-at-10_49_34-am#main\" data-orig-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_49_34-AM.png\" data-orig-size=\"1536,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ChatGPT Image Aug 2, 2026 at 10_49_34 AM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_49_34-AM-300x200.png\" data-large-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_49_34-AM-1024x683.png\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-33000\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_49_34-AM-1024x683.png\" alt=\"\" width=\"758\" height=\"506\" srcset=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_49_34-AM-1024x683.png 1024w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_49_34-AM-300x200.png 300w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_49_34-AM-768x512.png 768w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-2-2026-at-10_49_34-AM.png 1536w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Pod Cookovim vodstvom, Apple je tako\u0111er predstavio iPhone X, koji je pokrenuo novu eru dizajna iPhonea, a&nbsp;posljednjih godina pro\u0161irio je svoju ponudu iPhoneom Air i&nbsp;novim MacBookom Neo.<\/span><\/span><\/p>\n<h1><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Era koja je promijenila Apple<\/span><\/span><\/strong><\/h1>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Kada je Tim Cook 2011.&nbsp;preuzeo Apple od&nbsp;Stevea Jobsa, mnogi su sumnjali da li on mo\u017ee uspje\u0161no voditi tvrtku. Danas je, me\u0111utim, jasno da je tvrtka pod&nbsp;njegovim vodstvom ostvarila svoj najve\u0107i rast u&nbsp;povijesti. Prihodi su se pove\u0107ali nekoliko puta, vrijednost tvrtke porasla je na&nbsp;rekordnu razinu, korisni\u010dka baza prema\u0161ila je 2,5 milijarde aktivnih ure\u0111aja, a&nbsp;usluge su postale jedan od&nbsp;najprofitabilnijih stupova Applea. Dodajte tome uvo\u0111enje proizvoda poput Apple Watcha, AirPodsa i&nbsp;prelazak na&nbsp;Apple Silicon i&nbsp;jasno je da Tim Cook ostavlja Apple u&nbsp;iznimno jakoj formi.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">John Ternus \u0107e po\u010deti pisati povijest tvrtke u&nbsp;rujnu. Tek \u0107e sljede\u0107e godine pokazati ho\u0107e li mo\u0107i nastaviti izvanredno uspje\u0161no razdoblje svog prethodnika.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"moretag\" href=\"https:\/\/www.appleking.hr\/blog\/veliki-pogled-unatrag-na-eru-tima-cooka-kako-se-apple-promijenio-u-brojkama-u-15-godina\" data-id_post=\"33009\"> Pokra\u010dovat ve&nbsp;\u010dten\u00ed&#8230;<\/a><\/p>\n","protected":false},"author":21716,"featured_media":32996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3430],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Veliki pogled unatrag na eru Tima Cooka: Kako se Apple promijenio u brojkama u 15 godina? - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.hr\/blog\/veliki-pogled-unatrag-na-eru-tima-cooka-kako-se-apple-promijenio-u-brojkama-u-15-godina\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veliki pogled unatrag na eru Tima Cooka: Kako se Apple promijenio u brojkama u 15 godina? - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Nakon dugih petnaest godina, jedno od&nbsp;najva\u017enijih poglavlja u&nbsp;Appleovoj povijesti bli\u017ei se kraju. 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