{"id":28190,"date":"2025-11-02T08:31:11","date_gmt":"2025-11-02T07:31:11","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=28190"},"modified":"2025-10-31T08:49:46","modified_gmt":"2025-10-31T07:49:46","slug":"apple-objavljuje-rekordne-financijske-rezultate-za-protekli-kvartal-i-ocekuje-najuspjesniji-bozic-u-povijesti-tvrtke","status":"publish","type":"post","link":"https:\/\/www.appleking.hr\/blog\/apple-objavljuje-rekordne-financijske-rezultate-za-protekli-kvartal-i-ocekuje-najuspjesniji-bozic-u-povijesti-tvrtke","title":{"rendered":"Apple objavljuje rekordne financijske rezultate za protekli kvartal i&nbsp;o\u010dekuje najuspje\u0161niji Bo\u017ei\u0107 u&nbsp;povijesti tvrtke!"},"content":{"rendered":"<p><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=28181#main\" rel=\"attachment wp-att-28181\"><img data-attachment-id=\"28181\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/apple-hlasi-rekordni-financni-vysledky-za-uplynule-ctvrtleti-a-ceka-nejuspesnejsi-vanoce-v-historii-firmy\/apple-logo-cash-blue#main\" data-orig-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/10\/Apple-Logo-Cash-Blue.jpg\" data-orig-size=\"1600,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Apple-Logo-Cash-Blue\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/10\/Apple-Logo-Cash-Blue-300x169.jpg\" data-large-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/10\/Apple-Logo-Cash-Blue-1024x576.jpg\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-28181\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2025\/10\/Apple-Logo-Cash-Blue-1024x576.jpg\" alt=\"\" width=\"758\" height=\"426\" srcset=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/10\/Apple-Logo-Cash-Blue-1024x576.jpg 1024w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/10\/Apple-Logo-Cash-Blue-300x169.jpg 300w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/10\/Apple-Logo-Cash-Blue-768x432.jpg 768w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/10\/Apple-Logo-Cash-Blue-1536x864.jpg 1536w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/10\/Apple-Logo-Cash-Blue.jpg 1600w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p>Apple je \u010detvrti fiskalni kvartal 2025.&nbsp;godine zavr\u0161io s&nbsp;impresivnim brojkama. Tvrtka je ostvarila prodaju od&nbsp;102,5 milijardi dolara i&nbsp;neto dobit od&nbsp;27,5 milijardi dolara, \u0161to je gotovo dvostruko vi\u0161e od&nbsp;rezultata pro\u0161le godine, kada je Apple zaradio 14,7 milijardi dolara. Za cijelu fiskalnu godinu 2025. Apple je zaradio 416,2 milijarde dolara i&nbsp;neto dobit od&nbsp;112 milijardi dolara, \u0161to je povijesni maksimum. Tvrtka je time jo\u0161 jednom potvrdila svoju poziciju najprofitabilnijeg tehnolo\u0161kog diva na&nbsp;svijetu. Kako su se pokazale pojedina\u010dne kategorije proizvoda i&nbsp;usluga?<\/p>\n<h1><strong>iPhone i&nbsp;dalje pokre\u0107e cijelo Appleovo poslovanje<\/strong><\/h1>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1018134\" src=\"https:\/\/images.macrumors.com\/t\/W5sDxRW3r5GAKKI6MEI4GkcpdiI=\/400x0\/article-new\/2025\/09\/iphone-17-ceramic-shield.jpg?lossy\" sizes=\"(max-width: 900px) 100vw, 697px\" srcset=\"https:\/\/images.macrumors.com\/t\/W5sDxRW3r5GAKKI6MEI4GkcpdiI=\/400x0\/article-new\/2025\/09\/iphone-17-ceramic-shield.jpg?lossy 400w,https:\/\/images.macrumors.com\/t\/RKo5JSP3RZqkunHP3vkCli8BwBs=\/800x0\/article-new\/2025\/09\/iphone-17-ceramic-shield.jpg?lossy 800w,https:\/\/images.macrumors.com\/t\/eLa-K5bmcSB4IqNoXE0OBr6X0rY=\/1600x0\/article-new\/2025\/09\/iphone-17-ceramic-shield.jpg 1600w,https:\/\/images.macrumors.com\/t\/5FKQXqN9u7Oh6svLMtzSmNXAYdg=\/2500x0\/filters:no_upscale()\/article-new\/2025\/09\/iphone-17-ceramic-shield.jpg 2500w\" alt=\"iphone 17 ceramic shield\" width=\"1950\" height=\"1097\" \/><\/p>\n<p>Glavni motor rasta ostaje iPhone, posebno nova generacija iPhonea 17, koja je prema Timu Cooku zabilje\u017eila &#8222;nevi\u0111enu potra\u017enju&#8220;. Interes za nove modele je toliko velik da neke varijante ostaju ograni\u010dene u&nbsp;dostupnosti. Apple je zabilje\u017eio rekordan broj korisnika koji su nadogradili na&nbsp;najnoviji model, a&nbsp;ukupni prihod od&nbsp;iPhonea dosegao je 49 milijardi dolara, \u0161to je porast od&nbsp;6 posto u&nbsp;odnosu na&nbsp;pro\u0161lu godinu.<\/p>\n<p>Cook uspjeh pripisuje snazi \u200b\u200bsamog proizvoda: \u201eOvo je najja\u010da linija iPhonea ikad. iPhone&nbsp;17 Pro je najprofesionalniji telefon koji smo ikada napravili, a&nbsp;iPhone Air pru\u017ea iznimne performanse u&nbsp;izuzetno laganom dizajnu.\u201c<\/p>\n<h1><strong>Mje\u0161oviti rezultati u&nbsp;drugim kategorijama<\/strong><\/h1>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1025068\" src=\"https:\/\/images.macrumors.com\/t\/4Y6kzjWwA-6sjXQXbRUNfTw2roY=\/400x0\/article-new\/2025\/10\/aapl-4q25-line.jpg?lossy\" sizes=\"(max-width: 900px) 100vw, 697px\" srcset=\"https:\/\/images.macrumors.com\/t\/4Y6kzjWwA-6sjXQXbRUNfTw2roY=\/400x0\/article-new\/2025\/10\/aapl-4q25-line.jpg?lossy 400w,https:\/\/images.macrumors.com\/t\/fhkEPuLIXbqk0ktH5JP0T0s7bxQ=\/800x0\/article-new\/2025\/10\/aapl-4q25-line.jpg?lossy 800w,https:\/\/images.macrumors.com\/t\/6iHkA1AcijR6Q376TlS-i_vHDUg=\/1600x0\/article-new\/2025\/10\/aapl-4q25-line.jpg 1600w,https:\/\/images.macrumors.com\/t\/3Vt_x3d3UeShoM3lxUzpg5caI8s=\/2500x0\/filters:no_upscale()\/article-new\/2025\/10\/aapl-4q25-line.jpg 2500w\" alt=\"aapl 4q25 line\" width=\"1600\" height=\"768\" \/><\/p>\n<p>Dok je iPhone doslovno vukao cijeli kvartal, drugi segmenti pokazali su druga\u010dije trendove.<\/p>\n<ul>\n<li>iPad je stagnirao s&nbsp;prihodom od&nbsp;6,95 milijardi dolara, iako je polovica kupaca bila novi korisnici ure\u0111aja.<\/li>\n<li>Mac je, s&nbsp;druge strane, oja\u010dao &#8211; uglavnom zahvaljuju\u0107i novim modelima MacBook Air &#8211; i&nbsp;dosegao prihod od&nbsp;8,7 milijardi dolara, \u0161to je pove\u0107anje od&nbsp;milijardu dolara u&nbsp;odnosu na&nbsp;prethodnu godinu.<\/li>\n<li>Kategorija nosivih ure\u0111aja, doma i&nbsp;pribora, koja uklju\u010duje Apple Watch i&nbsp;Vision Pro, zabilje\u017eila je blagi pad na&nbsp;9,01 milijardu dolara.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1025069 lazyautosizes ls-is-cached lazyloaded\" src=\"https:\/\/images.macrumors.com\/t\/ny6K4o_V9j5zv3Z27SuaDSKAXrQ=\/400x0\/article-new\/2025\/10\/aapl-4q25-pie.jpg?lossy\" sizes=\"697px\" srcset=\"https:\/\/images.macrumors.com\/t\/ny6K4o_V9j5zv3Z27SuaDSKAXrQ=\/400x0\/article-new\/2025\/10\/aapl-4q25-pie.jpg?lossy 400w,https:\/\/images.macrumors.com\/t\/nzdpyvw6iQMxQgS_6loSXxsNR2M=\/800x0\/article-new\/2025\/10\/aapl-4q25-pie.jpg?lossy 800w,https:\/\/images.macrumors.com\/t\/3Iw-krd444asnKB7MuDu0Gf2o0I=\/1600x0\/article-new\/2025\/10\/aapl-4q25-pie.jpg 1600w,https:\/\/images.macrumors.com\/t\/trj03HWZbtzk3u_sQ16Y3fYoKIs=\/2500x0\/filters:no_upscale()\/article-new\/2025\/10\/aapl-4q25-pie.jpg 2500w\" alt=\"aapl 4q25 pie\" width=\"1600\" height=\"848\" data-src=\"https:\/\/images.macrumors.com\/t\/ny6K4o_V9j5zv3Z27SuaDSKAXrQ=\/400x0\/article-new\/2025\/10\/aapl-4q25-pie.jpg?lossy\" data-srcset=\"https:\/\/images.macrumors.com\/t\/ny6K4o_V9j5zv3Z27SuaDSKAXrQ=\/400x0\/article-new\/2025\/10\/aapl-4q25-pie.jpg?lossy 400w,https:\/\/images.macrumors.com\/t\/nzdpyvw6iQMxQgS_6loSXxsNR2M=\/800x0\/article-new\/2025\/10\/aapl-4q25-pie.jpg?lossy 800w,https:\/\/images.macrumors.com\/t\/3Iw-krd444asnKB7MuDu0Gf2o0I=\/1600x0\/article-new\/2025\/10\/aapl-4q25-pie.jpg 1600w,https:\/\/images.macrumors.com\/t\/trj03HWZbtzk3u_sQ16Y3fYoKIs=\/2500x0\/filters:no_upscale()\/article-new\/2025\/10\/aapl-4q25-pie.jpg 2500w\" data-sizes=\"auto\" \/><\/p>\n<p>Me\u0111utim, segment usluga zablistao je, ostvariv\u0161i 28,8 milijardi dolara &#8211; najve\u0107u vrijednost u&nbsp;povijesti. Apple je rastao u&nbsp;svim regijama i&nbsp;prema\u0161io 100 milijardi dolara godi\u0161nje, \u0161to predstavlja porast od&nbsp;14%. Posebno rastu Apple Pay i&nbsp;broj aktivnih korisnika pretplata &#8211; poput Apple Musica, Apple TV-a ili iCloud+.<\/p>\n<h1><strong>Ulaganje u&nbsp;umjetnu inteligenciju i&nbsp;izgledi za budu\u0107nost<\/strong><\/h1>\n<p>Apple je potvrdio da zna\u010dajno pove\u0107ava ulaganja u&nbsp;umjetnu inteligenciju. Tvrtka razvija vlastite velike jezi\u010dne modele, a&nbsp;razmatra i&nbsp;akvizicije koje bi oja\u010dale njezin razvoj. Cook je tako\u0111er potvrdio da \u0107e sljede\u0107e godine sti\u0107i pobolj\u0161ana verzija Sirija, s&nbsp;dubljom integracijom u&nbsp;Apple Intelligence sustav i&nbsp;suradnjom s&nbsp;ChatGPT-om.<\/p>\n<p><a class=\"YsLeY\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.tomsguide.com%2Fai%2Fapple-intelligence-everything-to-know-about-apples-ai&amp;psig=AOvVaw3N6LTa2_Q9WznZ0_HsXfvx&amp;ust=1761982017752000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBUQjRxqFwoTCLiU3Nf0zZADFQAAAAAdAAAAABAE\" target=\"_blank\" rel=\"noopener\" data-ved=\"0CBUQjRxqFwoTCLiU3Nf0zZADFQAAAAAdAAAAABAE\" aria-label=\"P\u0159ej\u00edt na web Tom's Guide\"><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/cdn.mos.cms.futurecdn.net\/orX2HHA2TcHLwMSBvojjcD.jpg\" alt=\"Apple Intelligence \u2014 everything to know about Apple's AI | Tom's Guide\" \/><\/a><\/p>\n<p>S druge strane, Kina ostaje slabije mjesto. Prihodi su ovdje pali u&nbsp;odnosu na&nbsp;prethodnu godinu na&nbsp;14,5 milijardi dolara, \u0161to je manje od&nbsp;o\u010dekivanog od&nbsp;strane analiti\u010dara. Me\u0111utim, Cook vjeruje da \u0107e se s&nbsp;iPhoneom 17 regija vratiti rastu u&nbsp;nadolaze\u0107em tromjese\u010dju.<\/p>\n\n\n<h1><strong>Bo\u017ei\u0107ni kvartal \u0107e biti rekordan<\/strong><\/h1>\n<p>Apple ve\u0107 o\u010dekuje da \u0107e nadolaze\u0107i bo\u017ei\u0107ni kvartal biti najuspje\u0161niji u&nbsp;povijesti tvrtke. Cook predvi\u0111a ukupni rast prihoda od&nbsp;10-12% u&nbsp;odnosu na&nbsp;prethodnu godinu i&nbsp;dvoznamenkasti rast prihoda od&nbsp;iPhonea.<\/p>\n<p><a class=\"YsLeY\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.joe.co.uk%2Fnews%2Fapple-fans-gobsmacked-announce-most-expensive-iphone-ever-505016&amp;psig=AOvVaw0J_cIIvfoRyujgZ6BJXrPl&amp;ust=1761982045504000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBUQjRxqFwoTCLDws-T0zZADFQAAAAAdAAAAABAl\" target=\"_blank\" rel=\"noopener\" data-ved=\"0CBUQjRxqFwoTCLDws-T0zZADFQAAAAAdAAAAABAl\" aria-label=\"P\u0159ej\u00edt na web JOE\"><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/www.joe.co.uk\/uploads\/2025\/09\/Copy-of-thumbnail-14.jpg?height=350&amp;width=700&amp;cropped\" alt=\"Apple fans gobsmacked after they announce most expensive iPhone ever\" \/><\/a><\/p>\n<p>&#8222;Nevjerojatno smo uzbu\u0111eni zbog onoga \u0161to vidimo u&nbsp;na\u0161im proizvodima i&nbsp;uslugama&#8220;, rekao je Cook. &#8222;O\u010dekujemo da \u0107e prosinac biti najbolji u&nbsp;povijesti Applea i&nbsp;iPhonea.&#8220;<\/p>\n<p>S novim portfeljem &#8211; od&nbsp;iPhonea 17 do&nbsp;AirPodsa Pro 3 do&nbsp;MacBooka Pro i&nbsp;iPada Pro s&nbsp;M5 \u010dipom &#8211; Apple ulazi u&nbsp;blagdansku sezonu s&nbsp;naj\u0161irom i&nbsp;tehnolo\u0161ki najnaprednijom linijom ikad. I&nbsp;izgleda da \u0107e Apple ove godine imati zlatni Bo\u017ei\u0107.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple je \u010detvrti fiskalni<a class=\"moretag\" href=\"https:\/\/www.appleking.hr\/blog\/apple-objavljuje-rekordne-financijske-rezultate-za-protekli-kvartal-i-ocekuje-najuspjesniji-bozic-u-povijesti-tvrtke\" data-id_post=\"28190\"> Pokra\u010dovat ve&nbsp;\u010dten\u00ed&#8230;<\/a><\/p>\n","protected":false},"author":21716,"featured_media":28181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3430],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple objavljuje rekordne financijske rezultate za protekli kvartal i o\u010dekuje najuspje\u0161niji Bo\u017ei\u0107 u povijesti tvrtke! - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.hr\/blog\/apple-objavljuje-rekordne-financijske-rezultate-za-protekli-kvartal-i-ocekuje-najuspjesniji-bozic-u-povijesti-tvrtke\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple objavljuje rekordne financijske rezultate za protekli kvartal i o\u010dekuje najuspje\u0161niji Bo\u017ei\u0107 u povijesti tvrtke! - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Apple je \u010detvrti fiskalni kvartal 2025.&nbsp;godine zavr\u0161io s&nbsp;impresivnim brojkama. 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