{"id":26622,"date":"2025-08-13T06:57:35","date_gmt":"2025-08-13T04:57:35","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=26622"},"modified":"2025-08-08T10:46:49","modified_gmt":"2025-08-08T08:46:49","slug":"tim-cook-prepisuje-povijest-applea-na-duznosti-je-dulje-od-stevea-jobsa-sto-je-postigao-u-posljednjih-14-godina","status":"publish","type":"post","link":"https:\/\/www.appleking.hr\/blog\/tim-cook-prepisuje-povijest-applea-na-duznosti-je-dulje-od-stevea-jobsa-sto-je-postigao-u-posljednjih-14-godina","title":{"rendered":"Tim Cook prepisuje povijest Applea – na du\u017enosti je dulje od Stevea Jobsa! \u0160to je postigao u posljednjih 14 godina?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Na prvi pogled mo\u017ee zvu\u010dati nevjerojatno, ali istina je – Tim Cook je sada izvr\u0161ni direktor Applea dulje od svog legendarnog prethodnika Stevea Jobsa. Od 1. kolovoza 2025. Cook je prema\u0161io simboli\u010dnu prekretnicu: proveo je 14 godina na \u010delu Applea, nadma\u0161iv\u0161i prethodnu „vladavinu“ Stevea Jobsa za nekoliko dana. Ovaj trenutak ne predstavlja samo statisti\u010dki rekord, ve\u0107 i priliku da se osvrnemo na svoje doba i kako se Apple promijenio pod njegovim vodstvom. \u0160to je dakle Tim Cook postigao, a u \u010demu je zaostao za Jobsom?<\/p>\n

Dvije ere, dvije vizije<\/strong><\/h1>\n

Steve Jobs, suosniva\u010d Applea, bio je vizionar s jedinstvenim osje\u0107ajem za dizajn, jednostavnost i revolucionarne proizvode. Tijekom njegovog mandata ro\u0111eni su iMac, iPod, MacBook Air, iPhone i iPad – ure\u0111aji koji su promijenili na\u010din na koji komuniciramo, radimo i provodimo slobodno vrijeme. Jobs je tako\u0111er bio pri ro\u0111enju iTunesa, App Storea, Safarija i iClouda, transformiraju\u0107i Apple iz tvrtke na rubu bankrota u tehnolo\u0161kog lidera.<\/p>\n

\"Steve<\/a><\/p>\n

S druge strane, Tim Cook je Appleu donio stabilnost, naglasak na logistiku i dugoro\u010dnu strategiju. Od 2011. godine, kada je preuzeo tvrtku nakon Jobsovog odlaska, lansirao je ure\u0111aje poput Apple Watcha, AirPodsa, HomePoda, AirTaga i Apple Vision Pro slu\u0161alica. Pod njegovim vodstvom stvorena je vlastita Apple Siliconova \u010dip platforma koja je temeljno transformirala performanse i u\u010dinkovitost Macova i iPada.<\/p>\n

\"Apple<\/a><\/p>\n

U podru\u010dju softvera pro\u0161irio je raspon usluga – Apple Pay, Apple Music, Apple TV+, Apple Arcade, News+ i Fitness+ postali su va\u017eni dijelovi poslovnog modela. Kona\u010dno, dogodile su se zna\u010dajne akvizicije, poput kupnje Beatsa ili Shazama, a Apple je 2022. godine postao prva tvrtka s tr\u017ei\u0161nom kapitalizacijom ve\u0107om od 3 bilijuna dolara.<\/p>\n

Steve Jobs vs. Tim Cook \u2013 Razli\u010diti pristupi, sli\u010dni rezultati<\/strong><\/h1>\n

Dok je Jobs bio vizionarsko-emocionalni vo\u0111a koji je svojom energijom i uvjerenjem uspio osvojiti publiku, Cook djeluje kao tihi strateg koji iza kulisa gradi sna\u017enu i odr\u017eivu tvrtku. Me\u0111utim, manje bombasti\u010dan stil ne zna\u010di i manji utjecaj \u2013 pod njegovim vodstvom Apple se pro\u0161irio na nova podru\u010dja, oja\u010dao svoju poziciju na globalnom tr\u017ei\u0161tu i ne zaboravlja na ekologiju i etiku lanaca opskrbe.<\/p>\n\n\n

\u0160to je sljede\u0107e? Bli\u017ei li se kraj Cookove ere?<\/strong><\/h1>\n

Tim Cook ove \u0107e godine proslaviti 65. ro\u0111endan, a tehnolo\u0161ki svijet sve vi\u0161e naga\u0111a o tome tko \u0107e jednog dana preuzeti njegovu ulogu. Zasad se, me\u0111utim, \u010dini da se Cooku ne \u017euri – \u010dak se govori da bi mogao postati predsjednik uprave i ostati na klju\u010dnoj poziciji u Appleu \u010dak i nakon \u0161to napusti mjesto izvr\u0161nog direktora.<\/p>\n

\"Who<\/a><\/p>\n

Apple tako\u0111er ulazi u novo doba – doba umjetne inteligencije, gdje je do sada bio suzdr\u017eaniji od konkurencije, ali kako je Cook nedavno interno izjavio: \u201eApple mora. Apple \u0107e to u\u010diniti. Ovo je prilika koju moramo iskoristiti.\u201c A povijest je nekoliko puta pokazala da Apple ne mora biti prvi da bi bio najbolji.<\/p>\n","protected":false},"excerpt":{"rendered":"

Na prvi pogled mo\u017ee Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":26530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3430],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nTim Cook prepisuje povijest Applea - na du\u017enosti je dulje od Stevea Jobsa! \u0160to je postigao u posljednjih 14 godina? - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.hr\/blog\/tim-cook-prepisuje-povijest-applea-na-duznosti-je-dulje-od-stevea-jobsa-sto-je-postigao-u-posljednjih-14-godina\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tim Cook prepisuje povijest Applea - na du\u017enosti je dulje od Stevea Jobsa! \u0160to je postigao u posljednjih 14 godina? - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Na prvi pogled mo\u017ee zvu\u010dati nevjerojatno, ali istina je – Tim Cook je sada izvr\u0161ni direktor Applea dulje od svog legendarnog prethodnika Stevea Jobsa. 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