{"id":26513,"date":"2025-08-06T08:47:56","date_gmt":"2025-08-06T06:47:56","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=26513"},"modified":"2025-08-01T09:01:37","modified_gmt":"2025-08-01T07:01:37","slug":"apple-ima-rekordni-kvartal-prodaja-iphonea-16-premasuje-ocekivanja-a-tvrtka-ulaze-u-umjetnu-inteligenciju-na-rekordnoj-razini","status":"publish","type":"post","link":"https:\/\/www.appleking.hr\/blog\/apple-ima-rekordni-kvartal-prodaja-iphonea-16-premasuje-ocekivanja-a-tvrtka-ulaze-u-umjetnu-inteligenciju-na-rekordnoj-razini","title":{"rendered":"Apple ima rekordni kvartal: prodaja iPhonea 16 prema\u0161uje o\u010dekivanja, a tvrtka ula\u017ee u umjetnu inteligenciju na rekordnoj razini!"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Apple je objavio svoje financijske rezultate za tre\u0107i fiskalni kvartal 2025. (drugi kalendarski kvartal), koji je zavr\u0161io 28. lipnja. Rezultati su prema\u0161ili o\u010dekivanja analiti\u010dara i pokazuju da je Apple i dalje jedna od najuspje\u0161nijih tvrtki na svijetu – a istovremeno ukazuju kamo \u0107e tehnolo\u0161ki div dalje i\u0107i. Apple je tako\u0111er otkrio mnogo zanimljivih informacija tijekom svog tradicionalnog konferencijskog poziva s investitorima. Do\u0111ite vidjeti \u0161to je re\u010deno!<\/p>\n

Najbolji lipanjski kvartal u povijesti<\/strong><\/h1>\n

\"aapl<\/p>\n

Apple je ostvario prihod od 94,04 milijarde dolara, \u0161to je 10% vi\u0161e nego u istom razdoblju pro\u0161le godine. Dobit tvrtke iznosila je 23,4 milijarde dolara, odnosno 1,57 dolara po dionici, u usporedbi s 21,4 milijarde dolara i 1,40 dolara po dionici pro\u0161le godine. Tvrtka je nadma\u0161ila procjene analiti\u010dara od 89,2 milijarde dolara prihoda.<\/p>\n

Tim Cook, izvr\u0161ni direktor Applea, rekao je:<\/p>\n

\u201eDanas s ponosom izvje\u0161\u0107ujemo o rekordnom lipanjskom tromjese\u010dju s dvoznamenkastim rastom na iPhoneu, Macu i uslugama \u2013 i rastom u svim segmentima.\u201c<\/em><\/p><\/blockquote>\n\"Apple<\/picture>\n

Rezultate su potaknula tri stupa: iPhone, usluge i Mac. iPad i nosivi ure\u0111aji, ku\u0107anski pribor zabilje\u017eili su prigu\u0161eni rast.<\/p>\n

Detaljni rezultati po kategorijama<\/strong><\/h1>\n

\"aapl<\/p>\n

iPhone: 44,58 milijardi dolara<\/strong><\/p>\n

\u2192 iPhone 16 zabilje\u017eio je znatno bolju prodaju od prethodne generacije. Apple je tako\u0111er objavio da je upravo prodao svoj 3-milijarditi iPhone od svog debija 2007. godine.<\/p>\n

Mac: 8,05 milijardi dolara<\/strong><\/p>\n

\u2192 Macovi su ponovno zabilje\u017eili dvoznamenkasti rast. Apple ima koristi od prelaska korisnika na Apple Silicon i rastu\u0107e potra\u017enje za sna\u017enim prijenosnim strojevima.<\/p>\n

iPad: 6,58 milijardi dolara<\/strong><\/p>\n

\u2192 Blagi pad, koji Apple nije posebno komentirao. To bi mogla biti posljedica manjeg ciklusa proizvoda u prvoj polovici godine.<\/p>\n

Nosivi ure\u0111aji, ku\u0107anski pribor: 7,4 milijarde dolara<\/strong><\/p>\n

\u2192 Kategorija je stagnirala. Me\u0111utim, o\u010dekuje se da \u0107e ga u budu\u0107nosti o\u017eivjeti sljede\u0107a generacija Apple Watcha i Vision Proa.<\/p>\n

Usluge: 27,42 milijarde dolara<\/strong><\/p>\n

\u2192 Povijesno najve\u0107a prodaja, zahvaljuju\u0107i rastu App Storea, Apple TV+, usluga u oblaku i vi\u0161e od milijardu pretplatni\u010dkih ra\u010duna. Apple TV+ zabilje\u017eio je dvoznamenkasti rast gledanosti u odnosu na pro\u0161lu godinu.<\/p>\n\n\n

Rekordi i za dioni\u010dare<\/strong><\/h1>\n

\"Apple<\/a><\/p>\n

Bruto mar\u017ea iznosila je 46,5% (u usporedbi s 46,3% pro\u0161le godine), a Apple je najavio jo\u0161 jednu dividendu od 0,26 USD po dionici, koja se ispla\u0107uje 14. kolovoza.<\/p>\n

Prema rije\u010dima financijskog direktora Kevana Parekha:<\/p>\n

\u201ePostigli smo rekordne rezultate s rastom zarade po dionici od 12%. Baza aktivnih ure\u0111aja ponovno je dosegla rekordnu razinu u svim kategorijama i regijama.\u201c<\/em><\/p><\/blockquote>\n

Apple i budu\u0107nost: AI, Siri i „Post-iPhone“ era<\/strong><\/h1>\n

Tijekom tradicionalnog poziva investitorima, Tim Cook govorio je o va\u017enosti umjetne inteligencije:<\/p>\n

„AI je jedna od najosnovnijih tehnologija na\u0161e generacije. U nju ula\u017eemo velika sredstva, premje\u0161tamo ljude i razmatramo akvizicije kako bismo ubrzali na\u0161 razvoj.“<\/em><\/p><\/blockquote>\n

\"Siri<\/a><\/p>\n

Prema njegovim rije\u010dima, Apple je usmjeren na razvoj personalizirane verzije Sirija koju pokre\u0107e Apple Intelligence. Nove zna\u010dajke trebale bi se pojaviti ve\u0107 sljede\u0107e godine.<\/p>\n

\u0160to se ti\u010de budu\u0107nosti iPhonea, Cook je rekao da \u0107e iPhone i dalje biti klju\u010dni ure\u0111aj, i \u010dak i ako Apple razmi\u0161lja o „dodatnim“ ure\u0111ajima, telefon ne\u0107e jednostavno nestati iz \u017eivota korisnika.<\/p>\n

Care, lanac opskrbe i preseljenje u SAD<\/strong><\/h1>\n

\"Apple<\/a><\/p>\n

Apple je potvrdio da je 1% rasta prodaje donijeli kupci koji su se unaprijed opskrbili zbog zabrinutosti oko carina. Prema Cooku, one su Apple ko\u0161tale 800 milijuna dolara u ovom tromjese\u010dju i mogle bi ga ko\u0161tati do 1,1 milijardu dolara u sljede\u0107em tromjese\u010dju. Tvrtka stoga optimizira svoj lanac opskrbe i planira vi\u0161e proizvodnje izravno u SAD-u.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple je objavio svoje Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":26504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3430],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nApple ima rekordni kvartal: prodaja iPhonea 16 prema\u0161uje o\u010dekivanja, a tvrtka ula\u017ee u umjetnu inteligenciju na rekordnoj razini! - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.hr\/blog\/apple-ima-rekordni-kvartal-prodaja-iphonea-16-premasuje-ocekivanja-a-tvrtka-ulaze-u-umjetnu-inteligenciju-na-rekordnoj-razini\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple ima rekordni kvartal: prodaja iPhonea 16 prema\u0161uje o\u010dekivanja, a tvrtka ula\u017ee u umjetnu inteligenciju na rekordnoj razini! - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Apple je objavio svoje financijske rezultate za tre\u0107i fiskalni kvartal 2025. 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(drugi kalendarski kvartal), koji je zavr\u0161io 28. lipnja. 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