{"id":26161,"date":"2025-07-16T06:43:09","date_gmt":"2025-07-16T04:43:09","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=26161"},"modified":"2025-07-11T11:55:55","modified_gmt":"2025-07-11T09:55:55","slug":"apple-razmatra-koristenje-umjetne-inteligencije-trece-strane-za-siri-moze-li-ovo-biti-najbolja-opcija","status":"publish","type":"post","link":"https:\/\/www.appleking.hr\/blog\/apple-razmatra-koristenje-umjetne-inteligencije-trece-strane-za-siri-moze-li-ovo-biti-najbolja-opcija","title":{"rendered":"Apple razmatra kori\u0161tenje umjetne inteligencije tre\u0107e strane za Siri. Mo\u017ee li ovo biti najbolja opcija?"},"content":{"rendered":"<p><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=26009#main\" rel=\"attachment wp-att-26009\"><img data-attachment-id=\"26009\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/apple-zvazuje-vyuziti-cizi-umele-inteligence-pro-siri-muze-to-byt-ta-nejlepsi-volba\/10cover_me9y#main\" data-orig-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/07\/10cover_me9y.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"10cover_me9y\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/07\/10cover_me9y-300x169.jpg\" data-large-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/07\/10cover_me9y-1024x576.jpg\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-26009\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2025\/07\/10cover_me9y-1024x576.jpg\" alt=\"\" width=\"758\" height=\"426\" srcset=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/07\/10cover_me9y-1024x576.jpg 1024w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/07\/10cover_me9y-300x169.jpg 300w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/07\/10cover_me9y-768x432.jpg 768w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/07\/10cover_me9y.jpg 1200w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p>Apple, poznat po&nbsp;naglasku na&nbsp;zatvorenom ekosustavu i&nbsp;vlastitim tehnologijama, navodno razmatra zna\u010dajno odstupanje od&nbsp;ove strategije. Prema poznatom novinaru Marku Gurmanu, Apple razmatra temeljenje svog redizajniranog glasovnog asistenta Siri na&nbsp;modelima umjetne inteligencije tre\u0107e strane &#8211; posebno od&nbsp;tvrtki poput OpenAI-a ili Anthropica. Koje bi bile prednosti i&nbsp;nedostaci ovoga i&nbsp;za\u0161to Apple uop\u0107e treba razmi\u0161ljati o&nbsp;tome?<\/p>\n<h1><strong>Apple &#8222;posr\u0107e&#8220; u&nbsp;utrci umjetne inteligencije<\/strong><\/h1>\n<p>Iako je Apple nesumnjivo jedan od&nbsp;najuspje\u0161nijih igra\u010da u&nbsp;eri pametnih telefona, po\u010dinje zaostajati za konkurencijom u&nbsp;podru\u010dju napredne umjetne inteligencije. Dok tvrtke poput OpenAI-a (tvorca ChatGPT-a), Googlea i&nbsp;Anthropica pomi\u010du granice onoga \u0161to umjetna inteligencija danas mo\u017ee u\u010diniti, Apple jo\u0161 uvijek ne nudi revolucionarne zna\u010dajke koje bi korisnici smatrali zaista revolucionarnima.<\/p>\n<p><a class=\"YsLeY\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.apple.com%2Fcz%2Fnewsroom%2F2024%2F06%2Fintroducing-apple-intelligence-for-iphone-ipad-and-mac%2F&amp;psig=AOvVaw0FT0Nkw0qS3nFdMPjO91d8&amp;ust=1751710911703000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBQQjRxqFwoTCOCy2-f9oo4DFQAAAAAdAAAAABAE\" target=\"_blank\" rel=\"noopener\" data-ved=\"0CBQQjRxqFwoTCOCy2-f9oo4DFQAAAAAdAAAAABAE\" aria-label=\"P\u0159ej\u00edt na web Apple\"><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/www.apple.com\/newsroom\/images\/2024\/06\/introducing-apple-intelligence-for-iphone-ipad-and-mac\/article\/Apple-WWDC24-Apple-Intelligence-hero-240610_big.jpg.large.jpg\" alt=\"P\u0159edstavujeme Apple Intelligence pro iPhone, iPad a Mac - Apple (CZ)\" \/><\/a><\/p>\n<p>Siri, nekada pionirski asistent, trebao je pro\u0107i veliku modernizaciju koja bi ga pribli\u017eila konkurentima u&nbsp;obliku ChatGPT-a ili Google Geminija. Me\u0111utim, te su promjene odgo\u0111ene do&nbsp;sljede\u0107e godine. I&nbsp;upravo u&nbsp;tom odga\u0111anju Apple razmatra privremenu suradnju s&nbsp;vanjskim AI divovima.<\/p>\n\n\n<h1><strong>Suradnja umjesto dominacije<\/strong><\/h1>\n<p><a class=\"YsLeY\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fvariety.com%2F2024%2Fdigital%2Fnews%2Fapple-intelligence-ai-chatgpt-siri-iphone-free-1236032627%2F&amp;psig=AOvVaw3gw6JilP1LsIcsPv1Qzjn4&amp;ust=1751710723253000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBQQjRxqFwoTCIjQ0439oo4DFQAAAAAdAAAAABAT\" target=\"_blank\" rel=\"noopener\" data-ved=\"0CBQQjRxqFwoTCIjQ0439oo4DFQAAAAAdAAAAABAT\" aria-label=\"P\u0159ej\u00edt na web Variety\"><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/variety.com\/wp-content\/uploads\/2024\/06\/Apple-ChatGPT.png\" alt=\"Apple Will Add ChatGPT to iPhone and Other Platforms for Free\" \/><\/a><\/p>\n<p>Na prvi pogled, odluka o&nbsp;kori\u0161tenju strane tehnologije mo\u017ee biti suprotna Appleovoj filozofiji, koja tradicionalno sve&nbsp;sama razvija. No, kao \u0161to povijest pokazuje (npr. prijelaz s&nbsp;Google Mapsa na&nbsp;vlastite Apple Mapse ili zamjena Qualcomm modema vlastitim rje\u0161enjem), Apple je u&nbsp;mogu\u0107nosti prvo koristiti vanjske partnere, a&nbsp;kasnije ih zamijeniti vlastitim proizvodom.<\/p>\n<p><strong>Ova strategija ima dvije prednosti za Apple:<\/strong><\/p>\n<ul>\n<li>To je tvrtka orijentirana na&nbsp;proizvod. Njihova tehnologija uvijek slu\u017ei dobro dizajniranom proizvodu.<\/li>\n<li>Imaju jedinstvenu kontrolu nad hardverom i&nbsp;softverom, \u0161to im omogu\u0107uje integraciju bilo koje umjetne inteligencije u&nbsp;svoj ekosustav na&nbsp;na\u010din koji je jednostavan za kori\u0161tenje milijardama korisnika.<\/li>\n<\/ul>\n<p>Kori\u0161tenje modela iz OpenAI-a ili Anthropica omogu\u0107ilo bi Appleu da brzo ponudi vrhunske mogu\u0107nosti umjetne inteligencije &#8211; u&nbsp;paketu koji je poznat i&nbsp;prilago\u0111en korisnicima iPhonea, iPada i&nbsp;Maca.<\/p>\n<h1><strong>Kratkoro\u010dno rje\u0161enje, a&nbsp;ne dugoro\u010dna vizija<\/strong><\/h1>\n<p>Ako Apple odlu\u010di implementirati OpenAI ili Anthropic tehnologiju u&nbsp;Siri, to ne zna\u010di da napu\u0161ta vlastitu viziju &#8222;Apple Intelligence&#8220;. Naprotiv, kupio bi vrijeme za tihu izgradnju vlastitih robusnih AI rje\u0161enja, daleko od&nbsp;medijske pozornosti, koja bi na&nbsp;kraju mogla u&nbsp;potpunosti zamijeniti ove modele tre\u0107ih strana.<\/p>\n<p><a class=\"YsLeY\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DGGMhQkHCjxo&amp;psig=AOvVaw21dtz79HanpZbDkUYsKFLa&amp;ust=1751710819301000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBQQjRxqFwoTCICIzrz9oo4DFQAAAAAdAAAAABAE\" target=\"_blank\" rel=\"noopener\" data-ved=\"0CBQQjRxqFwoTCICIzrz9oo4DFQAAAAAdAAAAABAE\" aria-label=\"P\u0159ej\u00edt na web YouTube\"><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/i.ytimg.com\/vi\/GGMhQkHCjxo\/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&amp;rs=AOn4CLCcmxqTZ1-DjOBdkfG2V0H3XYhQWA\" alt=\"Hands on with Apple Intelligence | Apple\" \/><\/a><\/p>\n<p>Ovaj pristup bi omogu\u0107io Appleu da ostane konkurentan u&nbsp;kratkom roku bez ugro\u017eavanja svoje dugoro\u010dne neovisnosti. Rezultat bi bio pobolj\u0161ani Siri koji mo\u017ee reagirati inteligencijom modela poput ChatGPT-a, ali s&nbsp;elegancijom i&nbsp;integracijom koju samo Apple mo\u017ee.<\/p>\n<h1><strong>Izazov za budu\u0107nost<\/strong><\/h1>\n<p>Apple se stoga nalazi na&nbsp;raskri\u017eju \u2013 trebao bi ili nastaviti izazovan razvoj vlastite umjetne inteligencije ili privremeno prihvatiti pomo\u0107 vode\u0107ih u&nbsp;industriji i&nbsp;pru\u017eiti ono \u0161to korisnici o\u010dekuju od&nbsp;modernog pametnog asistenta.<\/p>\n<p><a class=\"YsLeY\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.firstpost.com%2Ftech%2Fapple-is-working-on-plans-to-monetise-apple-intelligence-ai-features-in-the-future-13787956.html&amp;psig=AOvVaw3UuiqNPgNmqOhEa0PBujYi&amp;ust=1751710847800000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBQQjRxqFwoTCICgn8n9oo4DFQAAAAAdAAAAABAE\" target=\"_blank\" rel=\"noopener\" data-ved=\"0CBQQjRxqFwoTCICgn8n9oo4DFQAAAAAdAAAAABAE\" aria-label=\"P\u0159ej\u00edt na web Firstpost\"><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/images.firstpost.com\/uploads\/2024\/07\/Apple-is-working-on-plans-to-monetise-Apple-Intelligence-AI-features-in-the-future-2024-07-38db98d6566a7f86d4acd308805abee6-1200x675.jpg?im=FitAndFill=(1200,675)\" alt=\"Apple is working on plans to monetise Apple Intelligence AI features in the future \u2013 Firstpost\" \/><\/a><\/p>\n<p>Me\u0111utim, jedno je sigurno: ako se Apple odlu\u010di udru\u017eiti s&nbsp;OpenAI-jem ili Anthropicem, to bi mogao biti strate\u0161ki potez koji \u0107e tvrtki omogu\u0107iti da ostane ispred konkurencije \u2013 a&nbsp;istovremeno \u0107e utrti put vlastitoj budu\u0107oj dominaciji u&nbsp;umjetnoj inteligenciji. Nadajmo se da je Apple nau\u010dio iz svojih pro\u0161lih pogre\u0161aka i&nbsp;da vi\u0161e ne\u0107e podcjenjivati \u200b\u200bumjetnu inteligenciju.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple, poznat po&nbsp;naglasku<a class=\"moretag\" href=\"https:\/\/www.appleking.hr\/blog\/apple-razmatra-koristenje-umjetne-inteligencije-trece-strane-za-siri-moze-li-ovo-biti-najbolja-opcija\" data-id_post=\"26161\"> Pokra\u010dovat ve&nbsp;\u010dten\u00ed&#8230;<\/a><\/p>\n","protected":false},"author":21716,"featured_media":26009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3430],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple razmatra kori\u0161tenje umjetne inteligencije tre\u0107e strane za Siri. 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