{"id":25930,"date":"2025-07-02T08:28:16","date_gmt":"2025-07-02T06:28:16","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=25930"},"modified":"2025-06-30T08:39:19","modified_gmt":"2025-06-30T06:39:19","slug":"apple-interno-testira-vlastitog-ai-chatbota-navodno-su-rezultati-konkurentni-chatgpt-u-kada-cemo-ga-vidjeti","status":"publish","type":"post","link":"https:\/\/www.appleking.hr\/blog\/apple-interno-testira-vlastitog-ai-chatbota-navodno-su-rezultati-konkurentni-chatgpt-u-kada-cemo-ga-vidjeti","title":{"rendered":"Apple interno testira vlastitog AI chatbota. Navodno su rezultati konkurentni ChatGPT-u. Kada \u0107emo ga vidjeti?"},"content":{"rendered":"<p><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=25356#main\" rel=\"attachment wp-att-25356\"><img data-attachment-id=\"25356\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/apple-interne-testuje-vlastni-ai-chatbot-vysledky-pry-konkuruji-chatgpt-kdy-se-ho-dockame\/lvevgupy5jk3yaojzhahn#main\" data-orig-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/LvevguPY5jk3YAojZHAhn.png\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"LvevguPY5jk3YAojZHAhn\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/LvevguPY5jk3YAojZHAhn-300x169.png\" data-large-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/LvevguPY5jk3YAojZHAhn-1024x576.png\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-25356\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2025\/05\/LvevguPY5jk3YAojZHAhn-1024x576.png\" alt=\"\" width=\"758\" height=\"426\" srcset=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/LvevguPY5jk3YAojZHAhn-1024x576.png 1024w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/LvevguPY5jk3YAojZHAhn-300x169.png 300w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/LvevguPY5jk3YAojZHAhn-768x432.png 768w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/LvevguPY5jk3YAojZHAhn-1536x864.png 1536w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/LvevguPY5jk3YAojZHAhn.png 1920w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p>Nakon dugog razdoblja \u0161utnje na&nbsp;podru\u010dju generativne umjetne inteligencije, Apple se kona\u010dno po\u010dinje ogla\u0161avati. Prema novom izvje\u0161\u0107u Bloomberga, tvrtka interno testira vlastiti jezi\u010dni model, \u010dije mogu\u0107nosti uprava tvrtke toliko hvali da ih smatra usporedivima s&nbsp;trenutnim verzijama ChatGPT-a iz OpenAI-a. Je li to doista slu\u010daj i&nbsp;ho\u0107emo li vidjeti ve\u0107i ulazak Applea u&nbsp;podru\u010dje umjetne inteligencije?<\/p>\n<h1><strong>Ka\u0161njenje koje Apple \u017eeli pretvoriti u&nbsp;ofenzivu<\/strong><\/h1>\n<p>Voditelj Appleove AI divizije, John Giannandrea, dugo je bio skepti\u010dan prema ideji transformacije glasovne asistentice Siri u&nbsp;punopravnog konverzacijskog chatbota u&nbsp;stilu ChatGPT-a. Glavni razlog bile su sumnje u&nbsp;prakti\u010dne koristi ovih tehnologija. Me\u0111utim, sada se unutar tvrtke doga\u0111a jasan pomak &#8211; Apple navodno aktivno gura da Siri postane pravi konkurent ChatGPT-u.<\/p>\n<p><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=25357#main\" rel=\"attachment wp-att-25357\"><img data-attachment-id=\"25357\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/apple-interne-testuje-vlastni-ai-chatbot-vysledky-pry-konkuruji-chatgpt-kdy-se-ho-dockame\/image-84#main\" data-orig-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/Image-5.jpg\" data-orig-size=\"1250,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Apple Photos Clean Up&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Image\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/Image-5-300x180.jpg\" data-large-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/Image-5-1024x614.jpg\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-25357\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2025\/05\/Image-5-1024x614.jpg\" alt=\"\" width=\"758\" height=\"455\" srcset=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/Image-5-1024x614.jpg 1024w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/Image-5-300x180.jpg 300w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/Image-5-768x461.jpg 768w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/Image-5.jpg 1250w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p>Prema informacijama iz tvrtke, u&nbsp;proteklih \u0161est mjeseci postignut je zna\u010dajan napredak. Interno testirani chatbot navodno je toliko napredan da ga neki rukovoditelji smatraju usporedivim s&nbsp;najnovijim verzijama ChatGPT-a.<\/p>\n<p>Appleova trenutna razmatranja uklju\u010duju i&nbsp;integraciju mogu\u0107nosti \u010ditanja otvorenog weba i&nbsp;sinteze podataka iz razli\u010ditih izvora &#8211; funkcije koje ve\u0107 danas nude konkurenti poput Microsoft Copilota ili Googleovog Geminija.<\/p>\n<h1><strong>Budu\u0107nost Sirija: LLM Siri sti\u017ee sljede\u0107e godine<\/strong><\/h1>\n<p>Dok konkurenti predvo\u0111eni OpenAI-jem, Googleom ili Anthropicom brzo izbacuju nove modele i&nbsp;funkcije, Apple jo\u0161 uvijek nije slu\u017ebeno implementirao nijedan jezi\u010dni model u&nbsp;svoje proizvode. Me\u0111utim, to bi se moglo promijeniti tijekom \u017eivotnog ciklusa iOS 26 sustava, gdje se o\u010dekuje premijera novog koncepta &#8222;LLM Siri&#8220; &#8211; tj.&nbsp;Sirija pokretanog velikim jezi\u010dnim modelom (LLM).<\/p>\n<p><a class=\"YsLeY\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fthe-decoder.com%2Fapples-new-llm-powered-siri-for-human-like-conversations-reportedly-debuts-in-2026%2F&amp;psig=AOvVaw0JdoEkneBAPtAmgL49aTpr&amp;ust=1748425999005000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBQQjRxqFwoTCMCrlNWww40DFQAAAAAdAAAAABAE\" target=\"_blank\" rel=\"noopener\" data-ved=\"0CBQQjRxqFwoTCMCrlNWww40DFQAAAAAdAAAAABAE\" aria-label=\"P\u0159ej\u00edt na web The Decoder\"><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/the-decoder.com\/wp-content\/uploads\/2024\/11\/apple_llm_siri_design_neural_network.png\" alt=\"Apple's new LLM-powered Siri for human-like conversations reportedly debuts in 2026\" \/><\/a><\/p>\n<p>Me\u0111utim, prema Bloombergu, na&nbsp;konferenciji za razvojne programere WWDC 2025 u&nbsp;lipnju ne o\u010dekuju se ve\u0107e vijesti vezane uz Siri. Apple tako o\u010dito ostavlja vi\u0161e vremena za fino pode\u0161avanje tehnologije i&nbsp;njezino u\u010dinkovito kori\u0161tenje.<\/p>\n<h1><strong>Apple i&nbsp;umjetna inteligencija: Po\u010deci, neuspjesi i&nbsp;oprez<\/strong><\/h1>\n<p>Apple mo\u017eda nije me\u0111u prvima koji su prihvatili generativnu revoluciju umjetne inteligencije, ali strojno u\u010denje i&nbsp;umjetna inteligencija kao takva nisu mu strana. Ve\u0107 dugi niz godina koristi umjetnu inteligenciju za prepoznavanje lica (Face ID), ure\u0111ivanje fotografija (Deep Fusion, Photonic Engine) ili prediktivne prijedloge u&nbsp;iOS-u i&nbsp;macOS-u.<\/p>\n<p><a class=\"YsLeY\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.apple.com%2Fcz%2Fnewsroom%2F2024%2F06%2Fintroducing-apple-intelligence-for-iphone-ipad-and-mac%2F&amp;psig=AOvVaw2fuZBqW-lGYQG2GNdm3dFS&amp;ust=1748426048378000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBQQjRxqFwoTCKClxN6ww40DFQAAAAAdAAAAABAE\" target=\"_blank\" rel=\"noopener\" data-ved=\"0CBQQjRxqFwoTCKClxN6ww40DFQAAAAAdAAAAABAE\" aria-label=\"P\u0159ej\u00edt na web Apple\"><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/www.apple.com\/newsroom\/images\/2024\/06\/introducing-apple-intelligence-for-iphone-ipad-and-mac\/article\/Apple-WWDC24-Apple-Intelligence-hero-240610_big.jpg.large.jpg\" alt=\"P\u0159edstavujeme Apple Intelligence pro iPhone, iPad a Mac - Apple (CZ)\" \/><\/a><\/p>\n<p>Me\u0111utim, 2023.&nbsp;godine tvrtka se na\u0161la na&nbsp;meti kritika jer je prekasno uvela generativnu umjetnu inteligenciju. Dok su konkurenti implementirali chatbotove s&nbsp;naprednim razumijevanjem prirodnog jezika i&nbsp;sposobno\u0161\u0107u programiranja ili generiranja tekstova, Apple je ostao oprezan i&nbsp;razvoju je pristupao polako i&nbsp;konzervativno.<\/p>\n<p>Siri, izvorno jedan od&nbsp;pionira glasovnih asistenata, od&nbsp;tada je zna\u010dajno zaostao \u2013 bilo u&nbsp;razumijevanju konteksta, prirodnom razgovoru ili mogu\u0107nostima integracije s&nbsp;drugim uslugama.<\/p>\n<h1><strong>Nova era za Apple?<\/strong><\/h1>\n<p>Sve ukazuje na&nbsp;to da je Apple shvatio potrebu da sustigne i&nbsp;da se priprema za ulazak u&nbsp;novu eru. Ako se doista potvrdi da njegov interni chatbot posti\u017ee ChatGPT kvalitete, to bi moglo zna\u010diti temeljnu promjenu ne samo za Siri, ve\u0107 i&nbsp;za na\u010din na&nbsp;koji korisnici komuniciraju s&nbsp;Appleovim proizvodima.<\/p>\n<p>Ostaje pitanje ho\u0107e li Apple mo\u0107i odr\u017eati tempo razvoja \u010dak i&nbsp;nakon lansiranja prvih modela i&nbsp;ho\u0107e li doista ponuditi ne\u0161to \u0161to se danas ne mo\u017ee prona\u0107i kod konkurencije. Ali ono \u0161to je sigurno jest da Apple definitivno vi\u0161e ne ignorira generativnu umjetnu inteligenciju &#8211; i&nbsp;uskoro \u0107e kona\u010dno po\u010deti stavljati svoje karte na&nbsp;stol.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Nakon dugog razdoblja \u0161utnje<a class=\"moretag\" href=\"https:\/\/www.appleking.hr\/blog\/apple-interno-testira-vlastitog-ai-chatbota-navodno-su-rezultati-konkurentni-chatgpt-u-kada-cemo-ga-vidjeti\" data-id_post=\"25930\"> Pokra\u010dovat ve&nbsp;\u010dten\u00ed&#8230;<\/a><\/p>\n","protected":false},"author":21716,"featured_media":25356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3430],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple interno testira vlastitog AI chatbota. Navodno su rezultati konkurentni ChatGPT-u. Kada \u0107emo ga vidjeti? - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.hr\/blog\/apple-interno-testira-vlastitog-ai-chatbota-navodno-su-rezultati-konkurentni-chatgpt-u-kada-cemo-ga-vidjeti\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple interno testira vlastitog AI chatbota. Navodno su rezultati konkurentni ChatGPT-u. Kada \u0107emo ga vidjeti? - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Nakon dugog razdoblja \u0161utnje na&nbsp;podru\u010dju generativne umjetne inteligencije, Apple se kona\u010dno po\u010dinje ogla\u0161avati. 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