{"id":25906,"date":"2025-07-01T06:44:17","date_gmt":"2025-07-01T04:44:17","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=25906"},"modified":"2025-06-27T13:04:00","modified_gmt":"2025-06-27T11:04:00","slug":"apple-je-nevjerojatno-mjesecario-u-umjetnu-inteligenciju-moze-li-to-nadoknaditi-ili-je-ova-bitka-vec-izgubljena","status":"publish","type":"post","link":"https:\/\/www.appleking.hr\/blog\/apple-je-nevjerojatno-mjesecario-u-umjetnu-inteligenciju-moze-li-to-nadoknaditi-ili-je-ova-bitka-vec-izgubljena","title":{"rendered":"Apple je nevjerojatno mjese\u010dario u umjetnu inteligenciju. Mo\u017ee li to nadoknaditi ili je ova „bitka“ ve\u0107 izgubljena?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Dok je svijet posljednjih nekoliko godina uronjen u umjetnu inteligenciju, Apple je uglavnom \u0161utio. OpenAI je potresao tehnolo\u0161ki svijet, Google je obnovio cijeli svoj ekosustav, Microsoft je integrirao Copilot u Windows i Office, Meta trenira vlastite jezi\u010dne modele – a Apple? Mijenja ikone i dodaje nove emojije. Je li ovo zaista takva katastrofa za Apple i postoji li uop\u0107e scenarij da tvrtka nadoknadi ovaj veliki gubitak od konkurencije?<\/p>\n

Za\u0161to je Apple mjese\u010dario u umjetnu inteligenciju?<\/strong><\/h1>\n

Do lipnja 2025. nismo \u010duli prakti\u010dki ni\u0161ta o Appleovoj umjetnoj inteligenciji. Nema vlastitog LLM-a, nema alata za razvojne programere, nema odgovora na ChatGPT. A onda je do\u0161ao WWDC – i s njim Apple Intelligence. Izvrsno prezentiran, ugla\u0111en i… iznena\u0111uju\u0107e ovisan o OpenAI-u. Apple, tvrtka s bilijunima gotovine, morala je „posuditi mozak“ za svoju umjetnu inteligenciju.<\/p>\n

\"Apple<\/a><\/p>\n

Apple je povijesno imao averziju prema eksperimentima nad kojima nema 100% kontrolu. Radi polako, tajno i oprezno. Ali upravo se to pokazalo kao slabost u AI-u. Kada su konkurenti otvorili svoje modele, javno eksperimentirali i to ogromnom brzinom, Apple je ostao po strani. Rezultat? Siri je zaostala 2016. godine, dok prosje\u010dni Android korisnik mo\u017ee pisati e-po\u0161tu s Geminijem, programirati s Copilotom ili prevoditi tekstove u stvarnom vremenu. Apple je od tada predstavio zna\u010dajku koja \u0107e prepisati va\u0161u e-po\u0161tu „pristojnim tonom“.<\/p>\n

Osim toga, Apple Intelligence je dostupan samo na iPhoneu 15 Pro i novijim modelima – \u0161to zna\u010di da ga ve\u0107ina korisnika uop\u0107e ne\u0107e dobiti. Ovo je \u0161okantno, s obzirom na to da ChatGPT radi i na godinama starim modelima iPhonea ili Android telefona.<\/p>\n

Konkurencija je nekoliko godina ispred<\/strong><\/h1>\n

Microsoft ima Copilot u Outlooku, Wordu, Excelu – i ulo\u017eio je milijarde u OpenAI. Google ima vlastite LLM modele (Gemini) koji se izvorno pokre\u0107u na njegovim ure\u0111ajima i u oblaku. Meta integrira Llamu u svoje platforme i eksperimentira s AI asistentima u WhatsAppu i Instagramu.<\/p>\n

\"Samsung<\/a><\/p>\n

Apple, s druge strane, jo\u0161 uvijek nema vlastiti glavni jezi\u010dni model, nema aktivnosti otvorenog koda u podru\u010dju umjetne inteligencije, a njihov prvi poku\u0161aj AI sustava djelomi\u010dno se odvija kroz OpenAI, s integracijom u oblak izvan njihove pune kontrole. Za tvrtku koja cijeni privatnost i zatvorenost, ovo je veliki kompromis.<\/p>\n\n\n

Mo\u017ee li Apple susti\u0107i ovaj vlak?<\/strong><\/h1>\n

Iznena\u0111uju\u0107e, da. Apple ima prednost koju drugi nemaju: ekosustav, milijarde ure\u0111aja i povjerenje korisnika. Ako po\u010dne graditi vlastite AI modele, iskoristi mogu\u0107nosti svojih \u010dipova na ure\u0111ajima (Apple Silicon) i usredoto\u010di se na privatnu, korisni\u010dki sigurnu AI, mo\u017ee brzo ponovno zauzeti stav.<\/p>\n

\"Apple<\/a><\/p>\n

\u0160tovi\u0161e, Apple ima priliku definirati novi pristup AI-ju, ne kao igra\u010dku za generiranje slika, ve\u0107 kao diskretan pomo\u0107ni alat koji zapravo poma\u017ee. Ako Apple krene u tom smjeru i prestane se bojati otvorenijih eksperimenata, mogao bi na kraju stvoriti AI koji nije najglasniji – ve\u0107 najkori\u0161teniji.<\/p>\n

Da, Apple je prespavao. Ali kao i uvijek – kada ne\u0161to radi, radi to kako treba i promi\u0161ljeno. Pitanje je je li promi\u0161ljanje dovoljno u svijetu AI-ja. Mo\u017eda Appleova inteligencija nije revolucija. Ali mogla bi biti po\u010detak. Ako Apple shvati da u eri AI-ja vi\u0161e nije dovoljno „Samo radi“. Sada mora i „Samo misli“.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dok je svijet posljednjih Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":25794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3430],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nApple je nevjerojatno mjese\u010dario u umjetnu inteligenciju. 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