{"id":25623,"date":"2025-06-15T06:34:19","date_gmt":"2025-06-15T04:34:19","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=25623"},"modified":"2025-06-14T12:57:54","modified_gmt":"2025-06-14T10:57:54","slug":"je-li-apple-novi-microsoft-90-ih-postaje-li-tehnoloski-vizionar-korporativni-stroj-bez-duse","status":"publish","type":"post","link":"https:\/\/www.appleking.hr\/blog\/je-li-apple-novi-microsoft-90-ih-postaje-li-tehnoloski-vizionar-korporativni-stroj-bez-duse","title":{"rendered":"Je li Apple novi Microsoft 90-ih? Postaje li tehnolo\u0161ki vizionar korporativni stroj bez du\u0161e?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Sje\u0107ate li se Microsofta 90-ih? Kolos s milijardama profita, ali istovremeno i tvrtka koju gotovo nitko nije volio, pa nije bila takozvani love brand. Inovacije su stagnirale, softver je bio napuhan i nezanimljiv, a tvrtka se vi\u0161e fokusirala na posao nego na tehnolo\u0161ke revolucije. A sada, iskreno: ne zvu\u010di li vam ovo poznato? Da vidimo ide li i Apple ovim putem i postoji li na\u010din da se izbjegne ovaj crni scenarij.<\/p>\n

Apple je prestao riskirati – i svi to mo\u017eemo vidjeti<\/strong><\/h1>\n

Apple 2025. vi\u0161e nije smjela, buntovna tvrtka koja je svijetu donijela iPhone, iPod ili prvi MacBook Air. Danas je to predvidljiva korporacija koja igra na sigurno. Umjesto da postavlja smjer, susti\u017ee konkurenciju. Umjesto revolucija, postoji „iteracija“. A umjesto inovacija, kuha se dvadeseti model iste stvari.<\/p>\n

\"Whoever<\/a><\/p>\n

Dok konkurenti eksperimentiraju s novim oblicima, umjetnom inteligencijom, fleksibilnim zaslonima i otvorenijim platformama, Apple se dr\u017ei svojih zlatnih kaveza: zatvorenog ekosustava, minimalnih promjena u dizajnu ure\u0111aja i novog \u201eSuperRetina XDR Ultra Pro zaslona\u201c svake godine samo s drugom rije\u010dju.<\/p>\n

Gdje je hrabrost koju je Jobs imao kada je s iPhoneom krenuo protiv svih? Gdje je stil koji je s iPadom promijenio pravila igre? Tim Cook je Apple pretvorio u savr\u0161en stroj za zara\u0111ivanje novca – ali \u010dak i najbolji strojevi s vremenom hr\u0111aju.<\/p>\n\n\n

Cook nije Jobs \u2013 i Apple mo\u017eda vi\u0161e ne\u0107e biti prvi<\/strong><\/h1>\n

Najnovije iOS zna\u010dajke? Stvari koje je Android imao prije 3 godine. Appleova inteligencija? Marketin\u0161ki slogan s ograni\u010denom dostupno\u0161\u0107u. Inovacije poput \u201epomicanja gumba\u201c ili \u201ebolje pozadine\u201c ne\u0107e nikoga impresionirati. A to \u0161to je novi ure\u0111aj 10% br\u017ei? Tko \u0107e to stvarno primijetiti?<\/p>\n

\"Steve<\/a><\/p>\n

Apple postaje drugi Microsoft Ballmerove ere \u2013 zatvoren u svom svijetu, slijep za promjene izvana i nesposoban donijeti ni\u0161ta \u0161to bi stvarno pomaknulo svijet. Tvrtka se oduvijek dr\u017eala svoje filozofije \u201ene moramo biti prvi, ali moramo biti najbolji\u201c, me\u0111utim, primjerice, u podru\u010dju umjetne inteligencije Apple nije ni prvi, niti daleko od najboljeg. I nije rije\u010d samo o podru\u010dju umjetne inteligencije, tvrtka \u010desto zaostaje i u drugim podru\u010djima.<\/p>\n

Kako se Apple mo\u017ee spasiti?<\/strong><\/h1>\n

Ako Apple \u017eeli ponovno odrediti smjer, mora prestati igrati na sigurno. Potreban mu je vo\u0111a koji ima viziju, hrabrost re\u0107i „ne“ kompromisima i sposobnost preuzimanja rizika \u010dak i po cijenu kontroverzi. Otvorenost (npr. podr\u0161ka za umjetnu inteligenciju na vi\u0161e platformi, manje restriktivni App Store), hrabrost ulaganja u nove kategorije (ure\u0111aji koji su prvi na AI-u, pro\u0161irena stvarnost) i povratak kultu dizajna i korisni\u010dkog iskustva – to su koraci koji mogu vratiti Apple u sredi\u0161te pozornosti.<\/p>\n

\"Why<\/a><\/p>\n

Me\u0111utim, tvrtka je posljednjih godina imala i svijetle trenutke – primjerice, Apple Vision Pro slu\u0161alice izazvale su sli\u010dno „uzbu\u0111enje“ me\u0111u mnogim obo\u017eavateljima marke kao \u0161to su to nekada u\u010dinili iPod ili iPhone. Me\u0111utim, pro\u0161lo je vi\u0161e od dvije godine od njegovog predstavljanja i Apple ovaj proizvod gotovo nije nigdje pomaknuo – primjerice, iPhone ili iPad su u dvije godine od svog predstavljanja vidjeli jo\u0161 dvije vrlo inovativne generacije i ogroman softverski pomak, pa Vision Pro „\u0161ljapka“ na mjestu, nije do\u017eivio nikakve nadogradnje hardvera, a softverskih inovacija tako\u0111er ima malo.<\/p>\n

Dakle, Apple ima o \u010demu razmi\u0161ljati. Me\u0111utim, sve dok tvrtka svake godine obara prodajne rekorde, vjerojatno je ne\u0107emo vidjeti. Stoga je sasvim mogu\u0107e da \u0107e Apple u budu\u0107nosti postati samo jo\u0161 jedan siguran, preskup brend za korporacije i bogate – i uspomena na ono \u0161to je nekada bilo sinonim za tehnolo\u0161ku revoluciju. A mi, kao njegovi obo\u017eavatelji, to sigurno ne \u017eelimo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sje\u0107ate li se Microsofta Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":25614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3430],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nJe li Apple novi Microsoft 90-ih? 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