{"id":25138,"date":"2025-05-20T06:04:56","date_gmt":"2025-05-20T04:04:56","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=25138"},"modified":"2025-05-14T09:19:19","modified_gmt":"2025-05-14T07:19:19","slug":"apple-planira-dodati-umjetnu-inteligenciju-u-pretrazivanje-iphonea-safari-bi-se-uskoro-mogao-znacajno-promijeniti","status":"publish","type":"post","link":"https:\/\/www.appleking.hr\/blog\/apple-planira-dodati-umjetnu-inteligenciju-u-pretrazivanje-iphonea-safari-bi-se-uskoro-mogao-znacajno-promijeniti","title":{"rendered":"Apple planira dodati umjetnu inteligenciju u&nbsp;pretra\u017eivanje iPhonea. Safari bi se uskoro mogao zna\u010dajno promijeniti!"},"content":{"rendered":"<p><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=25045#main\" rel=\"attachment wp-att-25045\"><img data-attachment-id=\"25045\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/apple-planuje-pridat-umelou-inteligenci-do-vyhledavani-na-iphonu-safari-se-muze-brzy-vyrazne-zmenit\/image-2-9#main\" data-orig-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/Image-2.jpg\" data-orig-size=\"1200,628\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Apple Photos Clean Up&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Image 2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/Image-2-300x157.jpg\" data-large-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/Image-2-1024x536.jpg\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-25045\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2025\/05\/Image-2-1024x536.jpg\" alt=\"\" width=\"758\" height=\"397\" srcset=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/Image-2-1024x536.jpg 1024w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/Image-2-300x157.jpg 300w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/Image-2-768x402.jpg 768w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/05\/Image-2.jpg 1200w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p>Apple se navodno priprema za veliku promjenu koja bi mogla temeljno utjecati na&nbsp;na\u010din na&nbsp;koji korisnici iPhonea pretra\u017euju informacije na&nbsp;internetu. Prema novim informacijama poznatog novinara Marka Gurmana iz Bloomberga, tvrtka razmatra uklju\u010divanje AI pretra\u017eivanja izravno u&nbsp;Safari preglednik. Razlog tome je rastu\u0107a popularnost alata poput ChatGPT-a ili Perplexityja, koji pokazuju da klasi\u010dne internetske tra\u017eilice imaju ozbiljnu konkurenciju.<\/p>\n<h1><strong>Apple shva\u0107a mo\u0107 umjetne inteligencije, ali ne \u017eeli popustiti Googleu<\/strong><\/h1>\n<p>Izvje\u0161\u0107e je do\u0161lo kao dio tu\u017ebe izme\u0111u ameri\u010dkog Ministarstva pravosu\u0111a i&nbsp;Googlea, u&nbsp;kojoj je svjedo\u010dio Eddy Cue &#8211; dugogodi\u0161nji vi\u0161i potpredsjednik Applea za usluge. Kao dio svog svjedo\u010denja, priznao je da Apple aktivno razmatra redizajn Safarija kako bi izravno podr\u017eavao usluge pretra\u017eivanja umjetne inteligencije.<\/p>\n<p><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/assets.bwbx.io\/images\/users\/iqjWHBFdfxIU\/iUiSW1Ir.KDM\/v0\/-1x-1.webp\" alt=\"Apple Considers Move to AI Search Amid Ongoing Google Case - Bloomberg\" \/><\/p>\n<p>Prema Cueu, u&nbsp;travnju 2025.&nbsp;zabilje\u017een je prvi pad volumena pretra\u017eivanja putem Safarija. Ovaj pad je o\u010dito posljedica odljeva korisnika prema modernim alatima umjetne inteligencije. Cue vjeruje da servisi poput ChatGPT-a, Perplexityja i&nbsp;Claudea imaju potencijal potpuno zamijeniti klasi\u010dne tra\u017eilice poput Googlea.<\/p>\n<p>Apple stoga razmatra dodavanje ovih AI alata dostupnim opcijama pretra\u017eivanja u&nbsp;Safariju. \u201eVjerojatno ne\u0107e postati zadana opcija\u201c, rekao je Cue, \u201eali \u0107emo ih svakako dodati na&nbsp;popis.\u201c Tako\u0111er je istaknuo da ove alate jo\u0161 treba zna\u010dajno pobolj\u0161ati &#8211; posebno u&nbsp;podru\u010dju indeksiranja podataka.<\/p>\n\n\n<h1><strong>Umjetna inteligencija kao nova prekretnica u&nbsp;tehnolo\u0161kom razvoju<\/strong><\/h1>\n<p>Cue je u&nbsp;svom svjedo\u010denju nazna\u010dio da umjetna inteligencija predstavlja temeljni tehnolo\u0161ki proboj. \u201eZa deset godina mo\u017eda vam uop\u0107e ne\u0107e trebati iPhone &#8211; zvu\u010di ludo, ali tehnolo\u0161ke promjene mijenjaju pravila igre\u201c, rekao je. Prema njegovim rije\u010dima, upravo takvi pomaci otvaraju vrata novim igra\u010dima na&nbsp;tr\u017ei\u0161tu i&nbsp;stvaraju prostor za pravu konkurenciju.<\/p>\n<p><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/cnewsliveenglish.com\/images\/apple-eyes-ai-powered-overhaul-of-safari-search-bloomberg-reports-074420250824.jpeg\" alt=\"Apple Eyes AI-Powered Overhaul of Safari Search, Bloomberg Reports\" \/><\/p>\n<p>Unato\u010d tome, Apple nema namjeru odustati od&nbsp;svog sporazuma s&nbsp;Googleom, koji je trenutno zadana tra\u017eilica na&nbsp;svim Appleovim ure\u0111ajima. Ova suradnja ima ogromnu financijsku vrijednost za Apple &#8211; ka\u017ee se da vrijedi preko 20 milijardi dolara godi\u0161nje. Cue je \u010dak rekao da &#8222;nije mogao spavati&#8220; zbog potencijalne prijetnje ovom dogovoru.<\/p>\n<p>Google poku\u0161ava odr\u017eati svoju poziciju integriraju\u0107i Google Lens u&nbsp;svoju zna\u010dajku Visual Intelligence, ali Apple prepoznaje da era umjetne inteligencije donosi nova o\u010dekivanja u&nbsp;pogledu na\u010dina na&nbsp;koji ljudi dobivaju informacije.<\/p>\n<h1><strong>\u0160to \u0107e to zna\u010diti za korisnike?<\/strong><\/h1>\n<p>U praksi to zna\u010di da bi korisnici iPhonea i&nbsp;iPada u&nbsp;bliskoj budu\u0107nosti mogli koristiti AI alate izravno iz Safarija \u2013 bez potrebe za preuzimanjem zasebnih aplikacija ili otvaranjem novih web stranica. Kori\u0161tenje velikih jezi\u010dnih modela (LLM) koji pokre\u0107u alate poput ChatGPT-a stoga mo\u017ee biti dostupnije nego ikad prije.<\/p>\n<p><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2025\/05\/4db91ea1-9d30-4b16-92bf-38cf8eb160e9-770.jpeg\" alt=\"Apple May Add AI Search Engines to Safari As Google Use Drops\" \/><\/p>\n<p>Iako Apple i&nbsp;dalje odr\u017eava sna\u017enu vezu s&nbsp;Googleom, tako\u0111er utire put budu\u0107nosti u&nbsp;kojoj pretra\u017eivanje ne\u0107e biti vo\u0111eno isklju\u010divo klju\u010dnim rije\u010dima, ve\u0107 razgovorom, kontekstom i&nbsp;personaliziranim odgovorima.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple se navodno priprema<a class=\"moretag\" href=\"https:\/\/www.appleking.hr\/blog\/apple-planira-dodati-umjetnu-inteligenciju-u-pretrazivanje-iphonea-safari-bi-se-uskoro-mogao-znacajno-promijeniti\" data-id_post=\"25138\"> Pokra\u010dovat ve&nbsp;\u010dten\u00ed&#8230;<\/a><\/p>\n","protected":false},"author":21716,"featured_media":25045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3430],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple planira dodati umjetnu inteligenciju u pretra\u017eivanje iPhonea. Safari bi se uskoro mogao zna\u010dajno promijeniti! - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.hr\/blog\/apple-planira-dodati-umjetnu-inteligenciju-u-pretrazivanje-iphonea-safari-bi-se-uskoro-mogao-znacajno-promijeniti\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple planira dodati umjetnu inteligenciju u pretra\u017eivanje iPhonea. Safari bi se uskoro mogao zna\u010dajno promijeniti! - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Apple se navodno priprema za veliku promjenu koja bi mogla temeljno utjecati na&nbsp;na\u010din na&nbsp;koji korisnici iPhonea pretra\u017euju informacije na&nbsp;internetu. 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