{"id":24748,"date":"2025-04-26T06:02:13","date_gmt":"2025-04-26T04:02:13","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=24748"},"modified":"2025-04-22T12:11:18","modified_gmt":"2025-04-22T10:11:18","slug":"tim-cook-ima-ambiciozan-san-apple-zeli-biti-lider-u-ar-naocalama-moze-li-pobijediti-konkurenciju","status":"publish","type":"post","link":"https:\/\/www.appleking.hr\/blog\/tim-cook-ima-ambiciozan-san-apple-zeli-biti-lider-u-ar-naocalama-moze-li-pobijediti-konkurenciju","title":{"rendered":"Tim Cook ima ambiciozan san – Apple \u017eeli biti lider u AR nao\u010dalama. Mo\u017ee li pobijediti konkurenciju?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Dok Meta ve\u0107 privla\u010di pozornost svojim Ray-Ban pametnim nao\u010dalama, Apple ne miruje. Prema Marku Gurmanu iz Bloomberga, izvr\u0161ni direktor Applea Tim Cook opsjednut je stvaranjem vrhunskih nao\u010dala za pro\u0161irenu stvarnost (AR). \u010cak se tvrdi da ga \u201cni\u0161ta drugo ne zanima\u201d \u2013 barem kada je u pitanju razvoj proizvoda. Ho\u0107e li ovo biti budu\u0107nost umjesto Vision Pro slu\u0161alica?<\/p>\n

Vizija koja nadilazi sada\u0161njost<\/strong><\/h1>\n

Apple ve\u0107 dugo radi na vlastitim AR nao\u010dalama, koje su zami\u0161ljene kao ne samo vrhunska tehnologija, ve\u0107 i proizvod koji \u0107e jednog dana nadopuniti \u2013 ili \u010dak zamijeniti \u2013 iPhone. Me\u0111utim, razvoj se suo\u010dava s nizom tehnolo\u0161kih prepreka. Potrebna je kombinacija iznimno kvalitetnih zaslona, \u200b\u200bsna\u017enog, ali energetski u\u010dinkovitog \u010dipa i prije svega malih baterija koje mogu napajati ure\u0111aj nekoliko sati dnevno.<\/p>\n

\"\"<\/a><\/p>\n

\u0160tovi\u0161e, sam hardver nije dovoljan. Apple \u017eeli ponuditi zna\u010dajke i aplikacije koje \u0107e korisnicima biti dovoljno atraktivne da kupe nove nao\u010dale unato\u010d vi\u0161oj cijeni.<\/p>\n\n\n

Prijelazno rje\u0161enje: ne\u0161to kao Meta Ray-Ban<\/strong><\/h1>\n

Iako je kona\u010dna vizija AR nao\u010dala jo\u0161 daleka, Apple o\u010dito priprema „privremenu verziju“ – pametne nao\u010dale opremljene kamerama i mikrofonima, sli\u010dne ve\u0107 dostupnim Ray-Ban nao\u010dalama iz Metaya. Ove nadolaze\u0107e Apple nao\u010dale mogle bi poslu\u017eiti kao most izme\u0111u sada\u0161nje i budu\u0107e generacije pravih AR ure\u0111aja.<\/p>\n

\"Ray-Ban<\/p>\n

Apple \u017eeli integrirati Siri i takozvanu Visual Intelligence \u2013 dio \u0161irih napora za kori\u0161tenje umjetne inteligencije u svakodnevnim ure\u0111ajima. U isto vrijeme, me\u0111utim, tvrtka se bori s problemima privatnosti: mogu\u0107nost stalnog skeniranja okoline u sukobu je s Appleovim dugogodi\u0161njim naglaskom na za\u0161titi korisni\u010dkih podataka. Ova bi razlika mogla biti temeljna razlika u odnosu na Meta nao\u010dale.<\/p>\n

Meta ve\u0107 ima prednost, ali Apple ne odustaje<\/strong><\/h1>\n

Meta je pro\u0161le godine predstavila prototip svojih Orion AR nao\u010dala, ali \u010dak i one su jo\u0161 godinama udaljene od masovne proizvodnje \u2013 a njihova se cijena danas kre\u0107e u desecima tisu\u0107a dolara po komadu. Unato\u010d tome, Meta ima prednost na polju pametnih nao\u010dala zahvaljuju\u0107i suradnji s Ray-Banom i modelima koji su ve\u0107 u prodaji.<\/p>\n

Ali Appleu to nije dovoljno. Tim Cook je o\u010dito „odlu\u010dan pobijediti Metu“ i stvoriti najnapredniji AR proizvod u industriji. Re\u010deno je da je to „jedino na \u0161to se stvarno usredoto\u010duju u razvoju proizvoda.“<\/p>\n

Budu\u0107nost koja se pribli\u017eava \u2013 polako ali sigurno<\/strong><\/h1>\n

\"Apple<\/p>\n

Iako je put do punopravnih AR nao\u010dala slo\u017een i dugotrajan, Apple od njega nije odustao. Naprotiv \u2013 priprema se za budu\u0107nost u kojoj \u0107e pro\u0161irena stvarnost postati svakodnevni dio na\u0161ih \u017eivota. A ako sve bude i\u0161lo po planu, uskoro bismo mogli vidjeti prve znakove ove vizije \u2013 mo\u017eda u obliku pametnih nao\u010dala s logom zagrizene jabuke.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dok Meta ve\u0107 privla\u010di Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":24671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3430],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nTim Cook ima ambiciozan san - Apple \u017eeli biti lider u AR nao\u010dalama. 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