{"id":23506,"date":"2025-02-16T06:29:04","date_gmt":"2025-02-16T05:29:04","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=23506"},"modified":"2025-02-10T08:53:40","modified_gmt":"2025-02-10T07:53:40","slug":"apple-imenovao-novog-sefa-siri-hoce-li-on-moci-uciniti-ovog-glasovnog-asistenta-konacno-upotrebljivim","status":"publish","type":"post","link":"https:\/\/www.appleking.hr\/blog\/apple-imenovao-novog-sefa-siri-hoce-li-on-moci-uciniti-ovog-glasovnog-asistenta-konacno-upotrebljivim","title":{"rendered":"Apple imenovao novog \u0161efa Siri: Ho\u0107e li on mo\u0107i u\u010diniti ovog glasovnog asistenta kona\u010dno upotrebljivim?"},"content":{"rendered":"<p><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=23349#main\" rel=\"attachment wp-att-23349\"><img data-attachment-id=\"23349\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/apple-jmenoval-novou-sefku-siri-podari-se-mu-udelat-tuto-hlasovou-asistentku-konecne-pouzitelnou\/what-is-siri-cc062cc2d8804465bbe4a1bcabe4e262#main\" data-orig-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/01\/what-is-siri.cc062cc2d8804465bbe4a1bcabe4e262.webp\" data-orig-size=\"2000,1000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"what-is-siri.cc062cc2d8804465bbe4a1bcabe4e262\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/01\/what-is-siri.cc062cc2d8804465bbe4a1bcabe4e262-300x150.webp\" data-large-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/01\/what-is-siri.cc062cc2d8804465bbe4a1bcabe4e262-1024x512.webp\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-23349\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2025\/01\/what-is-siri.cc062cc2d8804465bbe4a1bcabe4e262-1024x512.webp\" alt=\"\" width=\"758\" height=\"379\" srcset=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/01\/what-is-siri.cc062cc2d8804465bbe4a1bcabe4e262-1024x512.webp 1024w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/01\/what-is-siri.cc062cc2d8804465bbe4a1bcabe4e262-300x150.webp 300w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/01\/what-is-siri.cc062cc2d8804465bbe4a1bcabe4e262-768x384.webp 768w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/01\/what-is-siri.cc062cc2d8804465bbe4a1bcabe4e262-1536x768.webp 1536w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/01\/what-is-siri.cc062cc2d8804465bbe4a1bcabe4e262.webp 2000w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p>Nije tajna da je pobolj\u0161anje glasovnog asistenta Siri u&nbsp;posljednje vrijeme prili\u010dno veliki prioritet za Apple. S&nbsp;pojavom chatbota kao \u0161to je ChatGPT, Siri se po\u010dinje osje\u0107ati jako smije\u0161no. Kako bi dokazao da je Apple ozbiljan u&nbsp;ovom nastojanju, sada je imenovao novog \u0161efa Siri, Kim Vorrath. Sada \u0107e upravljati podru\u010djem umjetne inteligencije u&nbsp;Appleu, a&nbsp;posebno Siri. Vorrath je prethodno pridonio uspje\u0161nom lansiranju iPhonea i&nbsp;Apple Vision Proa. \u0160to \u0107e to zna\u010diti za budu\u0107nost Siri i&nbsp;kada \u0107emo vidjeti zna\u010dajna pobolj\u0161anja ovog zaostalog glasovnog asistenta?<\/p>\n<h1><strong>Za\u0161to je Apple napravio ovu promjenu?<\/strong><\/h1>\n<p>Apple Intelligence je na&nbsp;tr\u017ei\u0161tu ve\u0107 nekoliko mjeseci, ali Siri i&nbsp;druge zna\u010dajke umjetne inteligencije iz Applea jo\u0161 nisu dosegle razinu konkurencije, poput chatbota iz OpenAI-ja. Appleov nedostatak vlastitog chatbota odavno je kritiziran pa&nbsp;je tvrtka zadu\u017eila renomiranog menad\u017eera Kima Vorratha da pobolj\u0161a situaciju.<\/p>\n<p><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/cdn.mos.cms.futurecdn.net\/bfJ2tCCf47YP4JK8FJQZyi.png\" alt=\"Siri just got a huge boost with Apple Intelligence \u2014 here's everything it can do now | Tom's Guide\" aria-hidden=\"false\" \/><\/p>\n<p>Prema rije\u010dima Marka Gurmana iz Bloomberga, Vorrathov zadatak je optimizirati Siri i&nbsp;osigurati u\u010dinkovitiju upotrebu umjetne inteligencije u&nbsp;Appleovim uslugama. Vorrath je prethodno uspje\u0161no vodio klju\u010dne projekte kao \u0161to je lansiranje iPhonea i&nbsp;nedavno Apple Vision Pro.<\/p>\n\n\n<h1><strong>\u0160to \u010deka Siri pod&nbsp;Vorrathovim vodstvom?<\/strong><\/h1>\n<p><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/forum.betaprofiles.com\/uploads\/default\/original\/2X\/4\/41829877f75e7c4864b8cda2e72aa25ea2357958.jpeg\" alt=\"How to Enable New Siri UI (Apple Intelligence UI) on iPhone and Mac [U: Apple fixed it in Beta 2] - Beta Software - Beta Profiles Community\" aria-hidden=\"false\" \/><\/p>\n<p>Prema dostupnim informacijama, Apple planira pobolj\u0161ati Siri kako bi mogla intuitivno reagirati na&nbsp;kontekstualne informacije. Na&nbsp;primjer, Siri bi trebala prepoznati sadr\u017eaj unutar aplikacija i&nbsp;izvr\u0161avati slo\u017eenije zadatke na&nbsp;temelju glasovnih naredbi.<\/p>\n<p><strong>Planirane inovacije uklju\u010duju:<\/strong><\/p>\n<ul>\n<li>Pro\u0161irene mogu\u0107nosti u&nbsp;aplikacijama: Na&nbsp;primjer, Siri \u0107e mo\u0107i spremiti adresu iz tekstualne poruke izravno u&nbsp;kontakte ili otvoriti \u010dlanak s&nbsp;Popisa za \u010ditanje na&nbsp;zahtjev korisnika.<\/li>\n<li>Personalizirani odgovori: Siri mo\u017ee identificirati informacije iz razli\u010ditih izvora, kao \u0161to je pronala\u017eenje vremena dolaska aviona korisnikove majke i&nbsp;usporedba s&nbsp;trenutnim podacima o&nbsp;letu.<\/li>\n<li>Pobolj\u0161ana komunikacija s&nbsp;aplikacijama tre\u0107ih strana: Siri mo\u017ee slati fotografije ili izvoditi druge slo\u017eenije radnje.<\/li>\n<\/ul>\n<h1><strong>Dug put do&nbsp;savr\u0161enstva<\/strong><\/h1>\n<p>Apple je predstavio a\u017eurirani Siri kao dio iOS 18 pregleda na&nbsp;WWDC 2024, ali njegova integracija je za sada ograni\u010dena. O\u010dekuje se da \u0107e ova verzija Siri biti javno dostupna u&nbsp;iOS 18.4 beta verziji.<\/p>\n<p><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/bgr.com\/wp-content\/uploads\/2023\/07\/ios-17-beta-siri-bgr.jpg?quality=82&amp;strip=all&amp;w=1020&amp;h=574&amp;crop=1\" alt=\"iOS 18: Siri is getting an AI-based overhaul, report claims\" aria-hidden=\"false\" \/><\/p>\n<p>Ipak, Apple se suo\u010dava s&nbsp;izazovima. Na&nbsp;primjer, morao je onemogu\u0107iti sa\u017eete obavijesti za vijesti i&nbsp;zabavu zbog neto\u010dnosti. Ovo ilustrira da \u0107e putovanje do&nbsp;savr\u0161ene Siri zahtijevati vrijeme i&nbsp;daljnje inovacije.<\/p>\n<p>Imenovanje Kima Vorratha jasan je signal da Apple vrlo ozbiljno shva\u0107a pobolj\u0161anja Siri i&nbsp;AI. Svojim iskustvom i&nbsp;novim zna\u010dajkama koje Siri obe\u0107ava, tvrtka poku\u0161ava dr\u017eati korak s&nbsp;konkurencijom i&nbsp;korisnicima donijeti jo\u0161 bolje iskustvo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nije tajna da je<a class=\"moretag\" href=\"https:\/\/www.appleking.hr\/blog\/apple-imenovao-novog-sefa-siri-hoce-li-on-moci-uciniti-ovog-glasovnog-asistenta-konacno-upotrebljivim\" data-id_post=\"23506\"> Pokra\u010dovat ve&nbsp;\u010dten\u00ed&#8230;<\/a><\/p>\n","protected":false},"author":21716,"featured_media":23349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3430],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple imenovao novog \u0161efa Siri: Ho\u0107e li on mo\u0107i u\u010diniti ovog glasovnog asistenta kona\u010dno upotrebljivim? - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.hr\/blog\/apple-imenovao-novog-sefa-siri-hoce-li-on-moci-uciniti-ovog-glasovnog-asistenta-konacno-upotrebljivim\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple imenovao novog \u0161efa Siri: Ho\u0107e li on mo\u0107i u\u010diniti ovog glasovnog asistenta kona\u010dno upotrebljivim? - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Nije tajna da je pobolj\u0161anje glasovnog asistenta Siri u&nbsp;posljednje vrijeme prili\u010dno veliki prioritet za Apple. 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