{"id":23448,"date":"2025-02-02T06:56:13","date_gmt":"2025-02-02T05:56:13","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=23448"},"modified":"2025-01-31T13:17:32","modified_gmt":"2025-01-31T12:17:32","slug":"apple-objavio-rekordne-financijske-rezultate-za-prethodni-kvartal-macovi-i-ipadi-iznenadeni-iphone-razocaran","status":"publish","type":"post","link":"https:\/\/www.appleking.hr\/blog\/apple-objavio-rekordne-financijske-rezultate-za-prethodni-kvartal-macovi-i-ipadi-iznenadeni-iphone-razocaran","title":{"rendered":"Apple objavio rekordne financijske rezultate za prethodni kvartal! Macovi i&nbsp;iPadi iznena\u0111eni, iPhone razo\u010daran!"},"content":{"rendered":"<p><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=23438#main\" rel=\"attachment wp-att-23438\"><img data-attachment-id=\"23438\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/apple-oznamil-rekordni-financni-vysledky-za-predchozi-ctvrtleti-macy-a-ipady-prekvapily-iphone-zklamal\/image-67#main\" data-orig-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/01\/Image-6.jpg\" data-orig-size=\"1500,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Apple Photos Clean Up&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Image\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/01\/Image-6-300x150.jpg\" data-large-file=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/01\/Image-6-1024x512.jpg\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-23438\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2025\/01\/Image-6-1024x512.jpg\" alt=\"\" width=\"758\" height=\"379\" srcset=\"https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/01\/Image-6-1024x512.jpg 1024w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/01\/Image-6-300x150.jpg 300w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/01\/Image-6-768x384.jpg 768w, https:\/\/www.appleking.hr\/blog\/wp-content\/uploads\/2025\/01\/Image-6.jpg 1500w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p>Apple je tradicionalno objavio financijske rezultate za prvo fiskalno tromjese\u010dje 2025., \u0161to odgovara posljednjem kalendarskom tromjese\u010dju 2024. U&nbsp;tom je razdoblju Apple ostvario rekordnu prodaju od&nbsp;124,3 milijarde dolara i&nbsp;dobit od&nbsp;36,3 milijarde dolara, \u0161to predstavlja 2,40 dolara po&nbsp;dionici. To zna\u010di pove\u0107anje prodaje od&nbsp;4% na&nbsp;godi\u0161njoj razini i&nbsp;pove\u0107anje zarade po&nbsp;dionici od&nbsp;10%. Do\u0111ite i&nbsp;uvjerite se s&nbsp;nama kako su se pokazali pojedini segmenti i&nbsp;\u0161to smo zanimljivog saznali iz konferencijskog poziva izme\u0111u predstavnika tvrtke i&nbsp;dioni\u010dara.<\/p>\n<h1><strong>Detaljna analiza rezultata po&nbsp;kategorijama proizvoda<\/strong><\/h1>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"extendsBeyondTextColumn\" src=\"https:\/\/images.macrumors.com\/t\/CHOrhVIYv9Z6ABblmIQmS7eDZKI=\/400x0\/article-new\/2025\/01\/aapl-1q25-line.jpg?lossy\" sizes=\"(max-width: 900px) 100vw, 697px\" srcset=\"https:\/\/images.macrumors.com\/t\/CHOrhVIYv9Z6ABblmIQmS7eDZKI=\/400x0\/article-new\/2025\/01\/aapl-1q25-line.jpg?lossy 400w, https:\/\/images.macrumors.com\/t\/5zyGImyfBRSnuIRk9yy8HUuZdgc=\/800x0\/article-new\/2025\/01\/aapl-1q25-line.jpg?lossy 800w, https:\/\/images.macrumors.com\/t\/CzlwqvakWuKNea39frCIxHBNEmY=\/1600x0\/article-new\/2025\/01\/aapl-1q25-line.jpg 1600w, https:\/\/images.macrumors.com\/t\/EyzJQVHpTTwAdShMR-qGtT25u3U=\/2500x0\/filters:no_upscale()\/article-new\/2025\/01\/aapl-1q25-line.jpg 2500w\" alt=\"aapl 1q25 line\" width=\"1902\" height=\"772\" data-reader-unique-id=\"4\" \/><\/p>\n<p>Pojedina\u010dne kategorije proizvoda zabilje\u017eile su razli\u010dite rezultate.<\/p>\n<ul>\n<li>iPhone: 69,1 milijardi dolara (-0,8% u&nbsp;odnosu na&nbsp;prethodnu godinu)<\/li>\n<li>Mac: 8,99 milijardi dolara (+15,5%)<\/li>\n<li>iPad: 8,08 milijardi dolara (+15,2%)<\/li>\n<li>Nosivi materijali, dom i&nbsp;dodaci: 11,75 milijardi USD (-1,7%)<\/li>\n<li>Usluge: 26,34 milijarde USD (+13,9%)<\/li>\n<\/ul>\n<p>Najve\u0107e iznena\u0111enje bila je sna\u017ena potra\u017enja za Mac i&nbsp;iPad, koja je porasla za vi\u0161e od&nbsp;15% u&nbsp;odnosu na&nbsp;prethodnu godinu. S&nbsp;druge strane, iPhone i&nbsp;kategorije Wearables, Home and Accessories, koje uklju\u010duju Apple Watch, HomePod i&nbsp;AirPods, bilje\u017ee blagi pad.<\/p>\n<h1><strong>Iznena\u0111uju\u0107e jak segment usluga<\/strong><\/h1>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"extendsBeyondTextColumn\" src=\"https:\/\/images.macrumors.com\/t\/zY5CiXVyb-8gd_M3wwrUoMGmyCQ=\/400x0\/article-new\/2025\/01\/aapl-1q25-pie.jpg?lossy\" sizes=\"697px\" srcset=\"https:\/\/images.macrumors.com\/t\/zY5CiXVyb-8gd_M3wwrUoMGmyCQ=\/400x0\/article-new\/2025\/01\/aapl-1q25-pie.jpg?lossy 400w, https:\/\/images.macrumors.com\/t\/FXA4RfhEfnwbt-zuFYJ6AUIrZrk=\/800x0\/article-new\/2025\/01\/aapl-1q25-pie.jpg?lossy 800w, https:\/\/images.macrumors.com\/t\/ia4RQZpi8FQDedNQUrjXgd0pjAw=\/1600x0\/article-new\/2025\/01\/aapl-1q25-pie.jpg 1600w, https:\/\/images.macrumors.com\/t\/nQZuwjwnTAyqyKk3TNnYqhLFeQs=\/2500x0\/filters:no_upscale()\/article-new\/2025\/01\/aapl-1q25-pie.jpg 2500w\" alt=\"aapl 1q25 pie\" width=\"2350\" height=\"1134\" data-src=\"https:\/\/images.macrumors.com\/t\/zY5CiXVyb-8gd_M3wwrUoMGmyCQ=\/400x0\/article-new\/2025\/01\/aapl-1q25-pie.jpg?lossy\" data-srcset=\"https:\/\/images.macrumors.com\/t\/zY5CiXVyb-8gd_M3wwrUoMGmyCQ=\/400x0\/article-new\/2025\/01\/aapl-1q25-pie.jpg?lossy 400w,https:\/\/images.macrumors.com\/t\/FXA4RfhEfnwbt-zuFYJ6AUIrZrk=\/800x0\/article-new\/2025\/01\/aapl-1q25-pie.jpg?lossy 800w,https:\/\/images.macrumors.com\/t\/ia4RQZpi8FQDedNQUrjXgd0pjAw=\/1600x0\/article-new\/2025\/01\/aapl-1q25-pie.jpg 1600w,https:\/\/images.macrumors.com\/t\/nQZuwjwnTAyqyKk3TNnYqhLFeQs=\/2500x0\/filters:no_upscale()\/article-new\/2025\/01\/aapl-1q25-pie.jpg 2500w\" data-sizes=\"auto\" data-reader-unique-id=\"15\" \/><\/p>\n<p>Usluge su i&nbsp;dalje sna\u017ean stup Appleovog poslovanja, dosegnuv\u0161i 26,34 milijarde dolara prihoda, pove\u0107anje od&nbsp;13,9% u&nbsp;odnosu na&nbsp;prethodnu godinu i&nbsp;novi rekord. Najve\u0107i pokreta\u010di bili su prihodi od&nbsp;App Storea, Apple Musica i&nbsp;Apple TV+.<\/p>\n\n\n<h1><strong>Zanimljivosti iz razgovora s&nbsp;investitorima<\/strong><\/h1>\n<p>Apple je tradicionalno odr\u017eao konferencijski poziv s&nbsp;dioni\u010darima, na&nbsp;kojem su najvi\u0161i rukovoditelji razgovarali o&nbsp;financijskim rezultatima i&nbsp;planovima tvrtke. Glavni izvr\u0161ni direktor Applea Tim Cook istaknuo je da je tvrtka imala rekordno tromjese\u010dje i&nbsp;zahvalio kupcima na&nbsp;toplom prijemu novih proizvoda, posebno iPhonea 16 i&nbsp;Apple Watcha serije 10. Cook je tako\u0111er najavio da \u0107e Apple Intelligence (kompanijska nova AI platforma) biti pro\u0161irena na&nbsp;vi\u0161e jezika u&nbsp;travnju, uklju\u010duju\u0107i francuski, njema\u010dki, talijanski, japanski i&nbsp;kineski.<\/p>\n<p><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/www.ft.com\/__origami\/service\/image\/v2\/images\/raw\/http%3A%2F%2Fblogs.ft.com%2Ftech-blog%2Ffiles%2F2016%2F07%2FMAS_PM9398507%40Key-Speakers-At-T_201605261704461.jpg?source=next-article&amp;fit=scale-down&amp;quality=highest&amp;width=700&amp;dpr=1\" alt=\"Apple's third-quarter earnings call \u2013 as it happened\" aria-hidden=\"false\" \/><\/p>\n<p>Novi financijski direktor Kevan Parekh rekao je da se Apple mo\u017ee pohvaliti novim rekordom u&nbsp;broju aktivnih ure\u0111aja koji je prema\u0161io 2,35 milijardi.<\/p>\n<p>Drugi va\u017eni trenuci poziva:<\/p>\n<ul>\n<li>Apple TV+ slavi pet godina od&nbsp;lansiranja i&nbsp;postaje sve&nbsp;popularniji.<\/li>\n<li>Tvrtka je otvorila nove trgovine u&nbsp;Kini, \u0160panjolskoj i&nbsp;SAD-u.<\/li>\n<li>Appleova online trgovina sada \u0107e biti dostupna u&nbsp;Saudijskoj Arabiji, gdje kompanija planira pro\u0161iriti svoju fizi\u010dku prisutnost 2026.&nbsp;godine.<\/li>\n<\/ul>\n<h1><strong>Sna\u017ene mar\u017ee i&nbsp;vrijednost za dioni\u010dare<\/strong><\/h1>\n<p>Appleova bruto mar\u017ea dosegnula je 46,9%, \u0161to je porast u&nbsp;odnosu na&nbsp;45,9% u&nbsp;istom razdoblju pro\u0161le godine. Tvrtka \u0107e tako\u0111er ispla\u0107ivati \u200b\u200bkvartalnu dividendu od&nbsp;0,25 USD po&nbsp;dionici.<\/p>\n<p><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2024\/07\/Top-5-Apple-Products-to-Look-Forward-to-in-2024-Feature.jpg\" alt=\"Jak\u00e9 nov\u00e9 produkty Apple vyd\u00e1 do konce roku 2024? - AppleKing Blog\" aria-hidden=\"false\" \/><\/p>\n<p>Apple odr\u017eava sna\u017enu poziciju na&nbsp;tr\u017ei\u0161tu i, unato\u010d blagom padu prodaje iPhonea, ostaje sna\u017ean brend s&nbsp;rastu\u0107im ekosustavom usluga i&nbsp;proizvoda. Daljnji razvoj doga\u0111aja bit \u0107e zanimljiv, posebice s&nbsp;nadolaze\u0107om ekspanzijom Apple Intelligencea i&nbsp;ostalih inovacija na&nbsp;podru\u010dju umjetne inteligencije.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple je tradicionalno objavio<a class=\"moretag\" href=\"https:\/\/www.appleking.hr\/blog\/apple-objavio-rekordne-financijske-rezultate-za-prethodni-kvartal-macovi-i-ipadi-iznenadeni-iphone-razocaran\" data-id_post=\"23448\"> Pokra\u010dovat ve&nbsp;\u010dten\u00ed&#8230;<\/a><\/p>\n","protected":false},"author":21716,"featured_media":23438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3430],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple objavio rekordne financijske rezultate za prethodni kvartal! Macovi i iPadi iznena\u0111eni, iPhone razo\u010daran! - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.hr\/blog\/apple-objavio-rekordne-financijske-rezultate-za-prethodni-kvartal-macovi-i-ipadi-iznenadeni-iphone-razocaran\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple objavio rekordne financijske rezultate za prethodni kvartal! Macovi i iPadi iznena\u0111eni, iPhone razo\u010daran! - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Apple je tradicionalno objavio financijske rezultate za prvo fiskalno tromjese\u010dje 2025., \u0161to odgovara posljednjem kalendarskom tromjese\u010dju 2024. 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U&nbsp;tom je razdoblju Apple ostvario rekordnu prodaju od&nbsp;124,3 Pokra\u010dovat ve \u010dten\u00ed...","og_url":"https:\/\/www.appleking.hr\/blog\/apple-objavio-rekordne-financijske-rezultate-za-prethodni-kvartal-macovi-i-ipadi-iznenadeni-iphone-razocaran","og_site_name":"AppleKing Blog","article_published_time":"2025-02-02T05:56:13+00:00","article_modified_time":"2025-01-31T12:17:32+00:00","og_image":[{"width":1500,"height":750,"url":"https:\/\/www.appleking.ro\/blog\/wp-content\/uploads\/2025\/01\/Image-6.jpg","type":"image\/jpeg"}],"author":"Adam \u010euri\u010dek","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Adam \u010euri\u010dek","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.appleking.hr\/blog\/apple-objavio-rekordne-financijske-rezultate-za-prethodni-kvartal-macovi-i-ipadi-iznenadeni-iphone-razocaran#article","isPartOf":{"@id":"https:\/\/www.appleking.hr\/blog\/apple-objavio-rekordne-financijske-rezultate-za-prethodni-kvartal-macovi-i-ipadi-iznenadeni-iphone-razocaran"},"author":{"name":"Adam \u010euri\u010dek","@id":"https:\/\/www.appleking.cz\/blog\/#\/schema\/person\/1f528375f4784286be84aacc0b3b5cb7"},"headline":"Apple objavio rekordne financijske rezultate za prethodni kvartal! 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